[ applause ] [ music ] thank you. i'm really glad you like that. those words mean a greatdeal to us, and you'll see that reflected throughoutthe show today. welcome to the worldwidedevelopers conference. you're going to haveincredible week. this is our 24th wwdc.
it's the longest runningdeveloper conference that we're aware of. it's truly worldwide. we have attendees thismorning for over 60 countries and two-thirds of the people in the audience today arehere for the first time. no hazing from theupperclassman. we've got a great week plannedfor you with over 100 sessions and over 120 hands-on labs soyou can bring in your code,
get some help tuningit or get just about any question answered. we also have over 1,000engineers here this week, so grab them, make use ofthem, they're here to help. but don't ask themabout future roadmaps. now, the developer programis incredibly vibrant. we have over six millionregistered developers with one and a half million of thoseadded in the last year alone. demand for this showhas never been greater.
we sold out in justover a minute. i'm really sorry we couldn'taccommodate everyone. this is the biggestvenue that we can get. but we are postingsessions online everyday so that developers canfollow us remotely. i'd like to get startedthis morning with the few updatesbeginning with apple retail. of course, our retail storesare the best place to discover and explore our products,
and over a million peopleper day did that last year. it's phenomenal. our stores are filled withour colleagues who work at our stores becausethey're passionate about how apple technologycan enrich people's lives. our stores had becomeintegral parts of the communitiesthat they serve. tens of thousands of school kidspick their local apple store as the destination fortheir annual field trip.
and millions of customerscome to our stores for personal training so thatthey can learn to get the most out of their apple products. we now have 407 storesaround the world. we're operating in 14 countries. and we've recently opened thisbeautiful store in berlin. it is really awesome. it's in a 100 year old building. it was originally one of thefirst theaters in berlin.
we've painstakingly honoredthe history of the building by restoring the facadeand the original theater, and added some classicapple touches along the way. the theater is integral tothe building but separate from the store, and we'll behosting many events throughout the year for the communitiesfrom music to films and more. we had our signaturecrowds at the opening. and we were so excited aboutthis opening, we made a video and i'd like to run itfor you this morning.
that's berlin. it's a fantastic storein a great location. only apple could do this. now we also have somepretty great digital stores. and i know this isincredibly important to those of you in the audience. the app store celebratesits 5th birthday next month. nothing like the appstore existed before and it has fundamentallychanged the world.
customers love thebuying experience and they love yourincredible apps. and they've now downloaded50 billion apps. this is phenomenal. that's a lot of zeros anda truly staggering number for less than five years. thanks to you, we now have900,000 apps in the store and the catalog is very active, 90 percent of those aredownloaded each month.
we have 375,000 apps thathave been designed for ipad to take advantage of thefull beautiful canvas that still comparesto just a few hundred from those other guys. and we have 575 millionaccounts. these are-- most of theseaccounts have credit cards and one-click buyingso it's simple and elegant to buy your apps. we had more accounts withcredit cards than any store
on the internet thatwe're aware of. now, we are incredibly proudthis morning to announce that we have now paiddevelopers 10 billion dollars. and the momentum is incredible. we paid out five billion ofthat just in the last year. now to put that in context,that's three times more than all other platformscombined. one of the things we loveabout the app store is that it levels the playing field
between large developersand small developers. ron conway said it very nicely. "the app store and theios ecosystem give budding developers with great ideasthe best chance for success." this morning, i'd liketo introduce you to anki. anki is using the ios platform to create an entirely newcategory of experiences. they are launching their company for the first timeon stage today.
they are using ios devicesand the ios platform to bring artificial intelligence and robotics intoour daily lives. i'd like to introduce borishoffman, ceo and co-founder of anki, to tell usabout his company and their very firstnew product. boris. we stared anki whileworking on our phds in robotics at carnegie mellon university.
we worked on everythingfrom machine learning to walking robots toautonomous vehicles. with the help of ios devices,we are bringing these robotics and artificial intelligencetechnologies out of the lab and into people's lives. and we're starting by reinventing theway people played. today, after over half adecade of working on anki, we are so excitedto give you a peek
at our first product,anki drive. [ pause ] [background music] assisting metoday is brad newman [inaudible] engineer at anki. now, we're going tostart by sharing some of the technologyunder the hood. as we have these cars gothrough a few formations, realize that each of them iscompletely driving themselves and our app is coordinatingthe entire experience
over bluetooth low energy. the cars can control their speedand they steer on the track by doing the same computationsyour brain does when you drive. they sense where they'relocated and they react to their surroundingsall in real time. this red car, he'sour hero, aidan. we designed him andall the other cars to be incredibly smart. five hundred times persecond, they're running logic
to sense a track, their positionon it, adjusting their steering and speed and communicatingback and forth with our ai engineon that iphone. i'll let aidan join his friendsand tell him to hit the gas. watch this. there we go. all right. so, as aiden weavesthrough the pack, our app knows everythingthat's happening in real time.
it's analyzing thousands of potential actionsevery single second. and not just for aidenbut for every single car. we are using ios devicesnot just as remote controls but as the brains behind animmersive real world experience. and that is what lets thisbring these cars to life. now let's do somethinginteresting here. brad. he's going totell these other cars to try to block aiden.
and just to be clear, noneof this is choreographed. all we're doing is defininga new objective for each car and they'd figure out the rest. here, aiden, he's using theexact same logic he was using before, sensing where he isand reacting to the other cars as he looks for an opening. expect now, these other guys are on a mission to tryto block him. luckily--
luckily, aiden is equippedto handle any situation. weapons enabled. [ laughter & gunfire ] this is a video-- this is a video gamein the real world. we can customizeeverything in software from the characteristicsof the vehicles to the weapons thatthey can use. we are taking all of the thingsthat we love about video games
and programming them on to physical charactersyou can actually touch. with anki drive, weuse this technology to take gaming toa whole new level. and the real fun startswhen you take control of these cars yourselves. with your iphone oripod touch, you can play against your friendsor you can challenge-- take your chancesagainst the ai.
we are brining videogames to life on the floor of yourliving room. keep your eyes out for ankidrive coming to apple stores and apple online this fall. and we just pushed theanki drive app today so you can download itand get a deeper look. we are a robotics andartificial intelligence company and what you see hereis only the beginning. thank you very much.
thanks a lot. that's incredibly fun. i think these guys are goingto be super successful. i think it's a great exampleof the power of the combination of your incredible apps and theios devices in the ecosystem. i'd love to show you a lot moretoday but we don't have time. but i'd like to thank--on behalf of apple, i'd like to thank allof the developers here for making such incredible apps.
next, i'd like totalk about the mac. the mac install base now isincredibly strong at 72 million. this is double what itwas just five years ago. we announced the new imac atthe end of last year and it went on to become the numberone desktop in the us. and the macbook hascontinued to define the future of the notebook and is thenumber one notebook in the us. in fact, the mac businesshas outpaced the pc business for several years now.
and if you look atthe last five years, the average annual growthrate isn't even close. and if you look at the totalgrowth over that period of time, the mac is at a 100 percent versus the pc a paltry,18 percent. now for us, it's neverbeen about making the most. we care much more thatthe mac is number one in customer sat and quality. and you don't just haveto take my word for it.
all of these guys agree. now, we have lots of innovationfor the mac last year and one of those was announcedhere with mountain lion. mountain lion of course isour latest release of os x. we shipped 28 million copies since we announced it makingit the best selling release of all time. and what's even moreimpressive is that 35 percent of our users are using thelatest version of using--
are using mountain lion. now, that compares towindows 8 which is kind of struggling to get to five. we're making the bestmacs we've ever made but we're not standing still. we've got lots ofinnovation left. and today, we wantto talk to you about what we'redoing with os x. to do that, i'd like to invitecraig federighi up to the stage.
craig. good morning. you guys are too kind. good morning, let'stalk about os x. our latest release,mountain lion, is the ninth of our big cat-named releasesin just over a decade. as we turn our attentionnow toward the 10th, we've hit a real issue. we do not want to be thefirst software in history
to be delayed due to adwindling supply of cats. now, fortunately, we do havea creative group at apple and we can think out of the box. and so, we thought, may bewe could take this lion thing in a different direction. so, i'm proud to presentto you today os x sea lion. what do you think? ok, may be not. that could be a bitof a dead-end, so.
in fact, we're really excitedabout the future of the mac and we want a set of namesthat are going to carry us for at least the next 10 years. and, you know, the answer reallywas really obviously to us. it's those places thatinspire us here in california, in the place where os xis designed and built. so for our firstcalifornia-themed release, it went just outside ourbackyard, just off the coast, to a place with someof the biggest waves
and most extreme surfing in all of north america,os x mavericks. now, mavericks is a releasewith deep technology focused on extending battery lifeand providing responsiveness. it has great new apps andenhancements for every mac user, and some features thatwe think are going to really appealto our power users. and i want to talkabout just three of them right nowstarting with finder tabs.
sounds like you guys you knowhow this is going to work. so, you of course canwork in the finder with multiple windows. it's a very powerful tool. but now you can draw all thosewindows together in tabs. and each tab can have its ownlocation, its own view mode. it's a really powerful tool. you can actually dragcontents and hover across tabs. and of course, now that wehave tabs in the finder,
it's also a great appto take full screen. next, tagging. yes. that guy. we're bringingtagging to the mac. so now, when yousave a document, in addition to providingits location and name, you can tag it. and when you do, it will appearright in the finder sidebar. and in fact, you can tagthings wherever they are,
whether they're in icloudor on a local file share, and all those will be broughttogether and appear in finder. and, tags are great for reallypowerful search as well. next-- yeah. next, multiple displays. really, all right. the mac-- of course, we're notgiving you all the free multiple display here. this is software.
so, with multipledisplays in the mac, it's always been a powerfulway to spread out your work. but now, in mavericks,you can get at your menus across multiple displays. you can summon your docacross multiple displays. and when you take a windowfull screen on one display, it doesn't mess with yourdesktop on the other display. and i really love this. when you pan your spaces,you can do it independently
on each of your displays. finally, if you have anairplay-connected hdtv, it acts as a full powerseparate display as well and i'd like to show all ofthese to you now. all right, let's take ourfirst look here at mavericks and we're going tostart with the finder. so, here's finder environment,i got a lot going on, a lot of windows, a lotof different locations. i'm going to go uphere to the window menu
and let's merge all my windows. just like that, theyhop into a set of tabs. now, of course, these tabsat different locations, different view settings foreach to those locations. creating a tab isjust as you'd expect. just click plus. i can select another locationlike airdrop, may be another for this work file share. i'm going right here.
and now that i have multipletabs, it's a really great way to actually workand copy documents. if i want to copy this fieldreport, i can just hover over the airdrop tab, drop itjust like that, really nice. and, of course, i can nowtake finder full screen. next, let's takea look at tagging. this is really cool. so as i go to save a document, you know as i can give it a namelike, let's say, project plan.
and in addition to itslocation, in this case, i'm going to save it inicloud, i can also give it a tag from any of the tagsi've made up. so i'm going to callthis document important. looks pretty important to me. and we'll go here intothe finder and you see in the finder sidebar,i have an important tag and i see all these documents. they're from differentlocations,
different applications, alldrawn together in sidebar. we have other tags. i've given things for thingsthat are draft and in review. now, of course with tags, i can assign multipletags to the same document. that's part of thepower of tags. so i go here and i'm going tosay this one is also in review. and you notice, as i signthat tag, it now appears in that location as well.
and if i want to assign atotally new tag, i want to make up a tag on the fly, youcan just type it right here. this is a websiteproject i'm working on. it's says createnew tag website. and just like that,i've created a new tag and you can see it righthere in the finder. i can give that taga color of course. and now that i have thattag, i can also assign tags by just dragging things into the tagger and the finder.
so different assets from mywebsite, just drag them in and they're tagged like that. and tags are greatfor searching. so if i start typing,let's say, important, it can find all documentsthat are important. let's go to all my files,we'll find all documents, they're both importantand that are in review. just like that, i found exactlywhat i'm looking for with tags. next, let's take a lookat multiple displays.
i'm going to open up someother kind of windows that i'm often working with. we'll open iphoto here, maybe a keynote presentation. and i actually have asecond display connected to this macbook pro. let's show that upthere on display now. of course with multipledisplays, i can just move windows acrossdisplays like you'd expect. but now, i can get up at mymenu bar in the second display.
if i go down to the bottom, i can summon thedoc just like that. if i want to open an app on thesecond display, i can just open that on the doc hereand here is itunes. take this app fullscreen just like that. and as i swipe spaces,just right back there. just on that display, let's takea keynote full screen as well. i'm going to go back tomy first display here. let's even take iphotofull screen.
so now, i have differentfull screen apps on my different displays. this is actually reallyfantastic way to work. go in here into favorite travelsand i can now drag assets across my full screen appslike that, super cool. and, mission control hasjust been super charged for multiple displays. so, i'm going to go nowinto mission control and we see my differentfull screen spaces
and desktops acrossapplications. i can drag a window fromone display to another. i can also go and draga full screen app right across displays, bringpreview open, and now i have that full screen onthis display as well. finally, i actually havean apple tv around here. let's bring that into place. so here's my apple tv. now, this is prettyover the top.
so i can actually gohere into airplay. i'm going to connectto this apple tv. so now, it's a fullpower display as well. you can see i have mymenu bar and my doc. i can go over hereand get my doc here. and, i can go intomission control, even, and i can go get a windowacross that other display. we'll just drag keynoteover here, right on to my appletv, and open it up.
there it is, fulldisplays in mavericks. next, i'd like to talk about some advancedtechnologies in mavericks. you know, our power users areincreasingly doing their work on the go. they want great responsiveness but they also wantgreat battery life. and in mavericks, we'veintroduced a whole host of technologies toaddress that challenge.
things like compressed memory that make sure you havememory available very quickly when apps demand it. technologies like app nap that actually makes surewe're directing power only to those applications where you're reallybenefiting from it. system-wide core animationaccelerated scrolling and opengl 4 for superresponsive graphics.
and, a topic i want to go into in a bit more detailnow, timer coalescing. so you know, when you look atbattery life on your computer, the real factor that softwarehas the most influence over is cpu activityand its draw on power. and if you look at whatyour system is doing at any given time, whatyou'll see as you look under the hood is not a smoothline, but actually hundreds of interrupts occurring persecond where the system is going
from a power-efficientsleep state up to a state of high power use and back down. and all of those transitionsactually consume a lot of power. well in mavericks, weintelligently align all of that work, reducing thosenumbers of transitions. this, in combination withtechnologies like app nap and other power optimizations,reduce cpu utilization activity for these kinds ofscenarios up to 72 percent. it's pretty awesome.
next, let's talk aboutcompressed memory. nothing affects theperformance of your mac, the responsiveness more ofa mac, that's under load than its ability to providefree memory to an app. now, typically, when youlook at your app runtime, all your memory is inactive. in fact, a subset of yourmemory is actively being used and others is memorywe have to keep around but isn't being used by the app.
well, now if you open adocument, your system is going to need to get free memoryand it does that in the past by writing those inactivebits of memory out to disk, and that's a slow process. now, with compressed memory, we're able to rapidly compressthe inactive memory making free space available almostinstantaneously to the application. this can have greateffects on responsiveness
of systems under load. you see, 1.4x kindsof improvements, even on fast ssdsystems for activities like opening new documentsor reactivate an application, and up to 1.5x improvement forwaking a system from standby, these are just two ofmany improvements to power and performance in mavericks. next, let's talk about safari. in the last decade of life,safari is focused not just
on providing the easiest to use and most elegantbrowsing experience, but also the most innovative. these are the kindsof innovations that safari has brought,private browsing, blocking of third partycookies for privacy, making the web easier to readwith features like reading list, and the html5 audio andvideo tag, all safari-firsts. and the engine insafari, webkit,
is used by over 1.5billion devices. well in mountain lion, we'remaking safari even better. we have a great clean newhomepage with top sites. from there, you can get at greatsidebar where you have access to all of your bookmarksand you can browse right from your bookmarks. and in that sidebar, wealso have reading list where now you cancontinuously scroll through your articles movingfrom article to article
without ever having to click. and a great new feature calledshared links where you see all of the links shared bypeople you're following on twitter and linkedin. you can browse them right here. now in addition to theseend-user improvements, there's also a lot going onunder the hood, big improvements to javascript, a fullprocess-per-tab architecture, and memory efficiencyimprovements
with the shared memory resourcecache, and a whole bunch of big power savings as well. when you look at the effects of these changes,it's pretty profound. if you take a syntheticbenchmark like sunspider, you see how safari fairsagainst the competition. but, you know, researchershave started to look at more real world javascriptby sampling the javascript that actually occurs on sites
like the google homepage,facebook, amazon.com. and when you look at safari'sperformance on a benchmark like that, jsbench, theresults are really incredible. safari is also awesome whenit comes now to memory usage, using way less memorythan the other browsers which means more memory foryou to browse with more tabs and do more on your system. and when it comes to energyuse, it's not even closed. safari uses way lessenergy than chrome.
and when you compare tofirefox, it's just kind of sad. so that's safari. i'd love to giveyou a demo of some of our advanced technologiesin safari right now. so, let's start withresponsiveness and i'm going togo now into mail. and so here, we have a mailboxwith about 100,000 messages in your inbox and i just wantto show you how you scroll now with that accelerated scrolling.
perfectly smooth,incredibly fast, almost 60 frames asecond whenever you do it, it's just epic. and when you lookhere at scrolling through a conversation,this is a conversation with 26 messages in it. again, just super glassysmooth, super fast, it's really, really nice. let's take a lookat that in safari.
in safari, we'veimproved scrolling for more popular websites andactually optimized heavily for retina displays so now, it'sjust super fast, super smooth. now, let's take a look at power. yeah, there's a fan ofsmooth scrolling right there in the front. i'm a fan of smoothscrolling as well. so let's take a look at poweruse, so you have a power meter up here that's showingcpu activity in safari
and you notice rightnow, it's quite low because we're notdoing anything. but let's go into a websitethat's going to use a lot of power and you noticethe power meter shoot right up because we're doing a lot ofanimation here using all the cpu and that's ok, that'swhat the cpus for, it's doing somethingcool for me right here. but very often, you'll havesomething like this happening in an add off in the corner,you've covered this window up
and yet, it's stilldraining your battery life, you don't even realized it. well now, with this technologywe call appnap, we keep track of what's going on and whatthings you actually to see to decide where to direct power. so watch what happens when ibring up this itunes window over the safari window,the power drops right down and that's extendingyour battery life. but of course, thatthing is still running,
it's still available to me so ifi pull it aside, there it goes, you can see everythinghappening right now. the power goes up, cover backup, power goes right back down, it's really going tohelp your battery life. next, let's take a look atthe new safari top sites. really clean, really nice. we'll bring out the new sidebar. you see i have allmy bookmarks here. i have my bookmarkfolders as well.
if i want to bring a sideover for my bookmarks in the top sites, i canjust drag it out like this. it's really nice. i can open it up, animates in. from the side bar, we also haveaccess to our shared links. you see sites that i'm followinghere on twitter and linkedin and click on a site-- alink that's been shared. it loads it up, i caneven retweet it right here if i-- if i wish.
and we now have one-clickbookmarking so i'll just click this plusand it's going to hop right in to my readinglist right there. let's go take a lookat my reading list. see all the articles i'veadded here to my reading list? i want you to watch howscrolling works because now, when i scroll and i'mreading through one article, i read this, this is great,i'm really enjoying it. get to the bottom,there's the next article.
i can just scroll rightthrough to the next article just like that. awesome. we also have abeautiful new look for reader. here is reader and i'mgoing to bring up my-- i can actually closeup my sidebar here. and now, as i scroll readingand i just want to read from one article to thenext, it's just like that. super clean and super nice andthat's safari in mavericks. i think you're going to like it.
so, we have somemore improvements that i think are going to reallyhelp you with your browsing and one of them isicloud keychain, yeah. you know, to reallybe secure these days, you want to have a differentcomplex password for every site where you have a log inbut this inevitably brings up the question,"what's my password?" and these solutionsare not recommended. there is a better way.
with icloud keychain, we canremember your website logins, your credit card numbers,even your wi-fi networks and they're always encrypted,synced across all of your system so they are alwaysavailable to you. now, when you go tosign up for a website, you can of course enter your ownpassword and we'll remember it but as well, safari can autosuggest a password for you. you don't have to remember thatbut it'll enter it in for you and then sync it acrossall of your systems
and login for you from then on. icloud keychain is greatfor your shopping as well. when you come to a credit cardfield, you can suggest any of your rememberedcredit cards, select one and it'll just enter it infor you just like that along with your expiration date. but you have to rememberyour own security code, that's what makesit secure after all and that's icloud keychain.
next, some improvementsto notifications. so now, with notifications onthe mac, if you're a californian like me, you'll often getthis kind of notification, "hey want to go surfthese 30 foot waves?" and you response, surely isto mouse over the notification and immediately right there,reply, "yeah sure i'm going to surf that 30 foot wave." you can reply right inside thenotification and you can do this for things like email
and quickly delete emailyou might not want to deal with without evenhaving to go to mail. if you get a facetime call,you can response saying, "hey i'm going to callyou later," or remind without having topick up the call. it's really handy. we also handle a newkind of notification. so if you have an app todaythat sends push notifications to ios devices, wellnow, you can sign
up to receive those pushnotifications on your mac as well whether safariis running or not. so, things like yourfantasy football alert, maybe breaking news, newsabout that buy on ebay. and now, in mavericks whenyour machine is sleeping, when you wake it up, itwill tell you everything that you missed while you'reaway right on the lock screen. and it will now update appsfor you right in the background so you don't haveto do it yourself.
so that's notifications. next up, calendar,let's take a look. absolutely no virtual cowswere harmed in the making of this user interface. we're going to beadding that one to our environmentalchecklist, trust us. so, in addition to that, youhave your facebook events right on your calendar if you wish and we have a great newinspector that's even aware
of things like location,travel time and weather. and that's the calendar. next, maps. the maps team has been makinggreat improvements to the data and maps and mac usersare going to benefit because we have thisfantastic new maps app. of course, with your streetmaps, you have your 3d, beautiful flyoverdata, search for points of interest, great info cards.
you can get turn by turndirections and my favorite part, when i have a route thati've set up on my mac and now it's time to go, youcan just click right up here and send it right to my iphone where it will appearright on my lock screen. and when i unlock myphone, it takes me straight in the navigation, super cool. we're also providinga developer sdk so you can add mappingfunctionality
to your apps as well. so that's maps. finally, we're bringingibooks to the mac. so now, you have accessto the full library of 1.8 million booksin the ibook store. your full library from yourios devices is available on your mac as well. it's a great environmentfor reading. it's also a greatenvironment for taking notes
and it supports ibookstextbooks, they're beautiful and they're interactive,i love to give you a demo on all of this right now. so, let's start in maps. so here we are inparis, you can just zoom in a place in paris there. you can zoom right in,you see it's just so fast and fluid bringing inpoints of location. i can pan around the mapto find a nice location,
maybe the eiffeltower right here. let's go in to lookat that flyover data. as we can see the eiffel tower,we can go in to tilt it over, that's the eiffeltower right there. the flyover data is justbeautiful and of course, i can even rotate around paris. look, you can even see throughthe eiffel tower as it rotates into the area of the city below. the data is just gorgeous,the new flyover data.
it's really amazing onyour big mac display. of course, we support greatsearch for points of interest so if i want to goto lunch, maybe at -- i'm told this is guy savoy. we'll go to guy savoy, theyhave this great info cards with reviews, photos. i can add a site to mybookmarks just like this and it's now syncedacross all my devices so this location is availableto me, of course, on my phone.
and because this is amac, i can tear this off so if i'm planning a trip, i can set aside somethings of interest. i can, of course,get directions. let's do that here, directionsfrom the eiffel tower. and when i'm ready togo, i can send it right to my phone like this. and that's maps. next, let's take a lookat the new calendar.
it has continuous scrolling andwhat's really amazing is even without the stitching, the window still sticksright there on the screen. it doesn't fall offwithout the stitching. i don't know how we did it. it's engineering. it's really great forcreating events so if i go and create an event likethis, let's say i'm going to have lunch and i'm going totype in what i want for lunch,
i'm going to say i want pizza. and you notice, it suggestsall sorts of locations nearby so i'm going to selecttony's pizza and you notice i get a map. i even get projected weatherfor that location so i know if i need to bring a jacket. now, i can select hereand actually ask it to tell me what thetravel time is expected from my last locationso i can decide
if i want to drive or walk. i'm going to say i want to walk and it actually adds the traveltime right to my calendar so i know not toschedule anything there. and i don't have to rememberbecause i can ask to be notified when i need to leave andi'll get a notification both in my mac and on my phoneas well so that is maps. finally, let's takea look at ibooks. so, i have all my books here,of course, i can browse my--
the collections i've arranged. we have access to the storewith all of its content. books of course ultimately aboutreading so you can get in here and read, move easilybetween the pages. you have access to allthe controls you'd expect. your bookmark, search,can adjust your type and font and type size. go into a nice night mode that'srelaxing for the eyes but, of course, i really love theseinteractive ibooks textbooks.
let's open one of those up now. so, i can scroll throughthe pages in my book, see all of this niceinteractives and videos. i can pinch right into agraphical table of contents, scroll through thepages of this chapter. i can select another chapter,scroll through just like this on these fantastic interactives. so, if i want to understand theway the cellular structure works for instance on this leaf,i can just drill right in
and see all the waythrough this. it's just incredible, areally great way to learn. it's also a greatenvironment for taking notes, just select some text, adda note, ask the teacher about this, takea note like that. because it's a mac, ofcourse, i can just stretch out and get the sidebar wherei can see all my notes in the sidebar just reallyconvenient just like this. we also have a greatview with the sidebar
to show all your notes. you can use them tonavigate your book. when it comes time to study,you have this great study cards, you can just flip throughthem, use all your notes to study, just like that. and that is ibooks in mavericks. so, mavericks continues makingyour digital life follow you easily from device to device. so now, your books are availableon whatever device you choose
to read them on and it rememberswhat page you're reading. we now remember your passwordso they're available to you across all your devices,even now, your bookmark locationand travel routes. mavericks is a fantasticrelease, it's full of some great featuresfor power users, deep technology to extend your battery life andimprove system responsiveness and some great featuresfor everyone. for those of you developers,
we have a previewavailable for you today. and for everyone elsefrom the general public, you'll be getting thefinal release this fall. so that is mavericks. next, i'm going to handit over to phil schiller to tell you a littlebit more about the mac. well, good morning everyone. i'd like to talk to youabout the macbook air. the macbook air answerthe question in this age
of the ipad, what is thefuture of the notebook? the macbook air reallygave us a direction of where the notebook can go, and it's really becomeeveryone's ultimate everyday notebook. and that's why we're reallypleased to tell you today that we've updated an entirelynew line of macbook air. and these new macbook airsdeliver the most important feature we always want
in a portable device,all day battery life. and the macbook air is based on a new 4th generationintel core processor, otherwise known as haswell ult. and if you don't know haswellult, it's a great processor for incredible power savings. there's more energy-efficientcpus, there's twice thegraphics execution units so we can run them actuallyto slower clock speed
to save energy and stilldeliver the 40 percent faster graphics performance. and the apple engineershave worked together with the intel engineers onsome great low power state so we can do thingslike wake in one second or standby for up to 30 days. but the biggest benefitis battery life so here is the currentgeneration macbook air, 11 inch and 13 inch.
the 11 inch is now going to gofrom 5 hours of battery life up to an incredible 9hours of battery life. and if you like that,the 13 inch goes from 7 to 12 hours of battery life. yes, true, all daybattery life and it helps across your entire system. for example, if you likewatching movies from itunes, up to 10 hours, you can watchalmost the entire trilogy of lord of the rings,it's amazing.
and of course, macbook airis based entirely on flash. flash is faster, upto 45 percent faster than the previous versionand wi-fi is faster too, now 802.11ac wi-fi networking. now, ac gets you up tothree times the performance of 802.11n at the same distance. but the way to get that ofcourse is you want your macbook air to talk to a wi-fi basestation that supports 802.11ac. so, we're really happy to along
with macbook air announce somenew airport base stations, entirely new designs, they'reactually a very small base, just 4 inches square butextruded 6 and a half inches to get wider rangefrom those antennas. so there's a new airportextreme that does 802.11ac. there's also room inthere for a hard drive so you have a new airporttime capsule as well and these are greatbase stations. they're incredibly powerful,
they have a lot ofcool features. i'll just point out one, beamforming, it evensounds cool. beamforming can send more energydirectly to an 802.11ac device to enhance the throughputand performance. so, these are greatbase stations. the macbook air comes in11 inch and 13 inches sizes and the value is evengreater than before. the 11 inch starts at 999
with 128 gigabytesthat's twice the storage at the same price as before. and the 13 inch with128 gigs starts at 1099, that's 100 dollars lessexpensive than before. and these new macbookairs start shipping today. as we have for a whilenow, we're really proud that we lead the industry in the most environmentallyfriendly products so we're going to make sure everyoneknows how important this is
to have energy star 5.2,most products don't. epeat gold, most onarsenic-free display glass, mercury-free displays, bfr-free,pvc-free, and highly recyclable. we lead at this and we'regoing to continue to. so, that's the new macbook air. they're faster graphics, longerbattery life, better value, faster wi-fi, incrediblenotebooks. let me do something different. we don't usually do this
but you're really animportant audience so we'd like to give you a sneak peekof something we're working on. would you like that? yeah. only because you're 6,000of my most important friends. video editors, musicians,photographers, graphic designers counton products like mac pro to get their work done and ourmost advanced users just want to get their handson the fastest,
most expandable mac we make. and the mac pro is reallyimportant to delivering on that. we didn't want to justmake another version of the same old desktopidea that everyone has had. like with macbook air, our engineering team has spentquite a bit of time thinking about the technology availabletoday and what could be possible for the future of a pro desktop. what would be a newformed factor, new design,
new capabilities foranother 10 years? and the engineeringteam has come up with something trulyrevolutionary, truly radical and this product is so cool. we'll, i'm going to goa little over the top and give it a grand introduction that is unlike any introductionwe've ever had for a product. so, i am really pleased togive you our, closest friends, the first glimpse of thenext generation of mac pro.
can't innovate anymore, my ass. this is-- this is a machine unlikeanything we've ever made both the inside and out. the processor, graphics,memory storage are all built around a new unifiedthermal core. that even sounds cool. inside is state-of-the-arttechnology, a new generation intel xeonchip, up to 12 core configs,
256-bit-wide floating-pointpci express gen 3. this is double thecpu performance of the previous generation. the fastest memory we've everput in our product, ecc memory, 1,866 megahertz ddr3 on afour-channel controller, 60 gigabyte per secondbandwidth. that's double the performanceof the previous generation. internal storageis based on flash. not any old flash,new pcie-based flash.
1.25 gigabytes per second readsa gigabyte per second writes. that's two and ahalf times faster than any flash we've ever built. it's 10 times faster thanany hard drive we've put in a mac pro before. all expansion is external,you can add storage arrays, you can add expansion chassis over the brand new announcedthunderbolt 2, it's 20 gigabit for seconds up to sixthunderbolt 2 devices per port.
it's backwards compatible withthunderbolt 1 and firewire and it's double the performanceof the industry's standard and industry of leadingthunderbolt 1. but the place where the team hasprobably gone, the most crazy and done something we've neverdone before is in graphics. this is the first macever that comes standard with dual workstation gpus,amd firepro graphics in it. you can configure it up to4,096 screen processors, 528 gigabytes per seconds.
this is two and a half timesthe graphics performance in the last generation. and for those ofyou who use opencl and you all know you should,this delivers seven teraflops of compute power toyour applications. of course, you want to hook onthe latest third party displays and this supports 4k displays. yes, multiple streamsof 4k displays. you can have up tothree 4k displays
on the built-in dualworkstation graphics. the final cut pro team ishard at work in a version of final cut pro x that willsupport all the performance and graphics capabilities of this machine,you can be this guy. it is a mac unlikeany we've ever made. it delivers so much moreperformance, capabilities and expansion thananything we've made and here it is alongsidethe previous generation.
the team has packed all of its capability insideone eighth the volume the one thing everyone loved about the old generation macpro is those handles on the top so you can move it aroundto get access to the i/o. well, the entire top of the newgeneration mac pro is a handle. just put your hand in it,you can spin it around, get access to the i/o. it's all organizedbeautifully on the back for you.
there is audio, four usb 3,six firewire 2 being driven by three firewire 2controllers and you guys who use this stuff knowwhat i'm talking about. it's gigabit ethernet, hdmiout and it has a motion sensor so when you turnit, it even lights up to show you where the i/o is. it is a stunning product. this is without doubt thefuture of the pro desktop. it is coming later this year.
i did say this is a sneak peek. it is designed by brilliantengineers in california and assembled here in the usa. and for all of you who are dyingto see it put towards places and what it can do, we havea special session tomorrow, lunch time session forall the developers here, for our good friends atpixar along with developers from the foundry are going to show you some amazingcharacter animation
in the upcoming movie"monsters u" running on the new generation mac proand you want to check it out. and that's the macpro, back to you, tim. you're going to lovethe mac pro, it's killer. next, i'd like totalk about icloud. we've now passed 300 millionicloud accounts making icloud the fastest growingcloud service ever. now, by comparison, ittook facebook five years to reach this many accounts.
one of the most popular featuresof icloud is itunes in the cloud which makes all of yourpurchase content available on all of your devices. we now have 300 million usersof this feature and they read out of their content35 billion times. now, the back-end infrastructureof icloud allows us to provide cloud servicesacross many of our products like game center, oursocial gaming network now with over 240 million users.
sixty of the top 100 games on the app store integrategame center support right in their game. icloud is also --has incredible scale like sending 800billion imessages, or a mind-boggling 7.4trillion push notifications. icloud allows us to seamlesslyintegrate cloud services into so many of our products across apple in bothos x and ios.
today, we want to share withyou how we're deeply integrating icloud into the nextversion of iwork. and to do that, i'd liketo invite roger rosner up to the stage. roger. hello. hi, let me tellyou a little bit about iwork. iwork is pages, numbers,and keynote. and we think it's the best wayto create beautiful documents, spreadsheets and presentations.
of course, iwork was born onthe mac and it has full support for the awesome feature setof mac os x and mac hardware. we also have amazingly powerfuland fully multi-touch versions of these apps on theipad and on the iphone. we think our multi-touchapps are the most powerful productivity apps evercreated for a mobile device. and later this year, we're goingto have awesome new releases of both our mac andour ios suites. but today, i want tointroduce the newest member
of the iwork family,introducing iwork for icloud. iwork for icloud lets youcreate beautiful documents right in a browser on amac or on a pc. and rather than talk about it, let's just jump rightinto a demo. all right, i'm going to fireup safari on my mac here and go straight tomy icloud homepage where you see three new appicons, and i click on pages. and here is all the documentsi've been working on, on my mac
or my ipad and saved in icloud. i can create a new document byclicking plus and i have a bunch of beautiful apple-designedtemplates. but let's just open adocument we were working on. and as you can see, it's abeautiful pages document, great fonts, graphics,images, page layouts. this is all happening ina web browser of course. so i can just clickhere and type. and over here, i have allthe formatting controls
in our new context-sensitiveformat panel. so i'll just select sometext, go up to my styles, choose a text style, selectsome more text, choose another. i can click on some images. and you see, my controlsnow show me image controls. i can click on a bunch ofstyles, choose that one. now, of course, pages has alwaysbeen great at handling graphics. so, how do i add graphics? well, i drag onein from my desktop,
drop it in thereand drag it around. now, we know we livein a world full of microsoft office documents,so how do we work with office? well i have a word documenthere, and i'm just going to drag that in from my desktop and drop that in the pagesfor icloud window. it uploads it. i open it up. and here i am editing amicrosoft word document
in pages for icloud. all right, let's takea look at numbers. back to my icloud homepage,click the numbers icon. again, a bunch ofbeautiful documents. as you can see, this spreadsheethas a bunch of different sheets in it, great charts,great tables and graphics. here on the lastsheet, we have a table that hasn't been finished. so i'm just going to clickin a cell, hit equals.
we get help for the over250 functions that we have. but i'll just type sum,select this column, and there you go,my chart updates. if i want to fill thisacross the rest of the table, i'll just drag it across,a real spreadsheet. again, this is allhappening in a web browser. all right, let's try keynote. i will open thispresentation here. and it's a real keynotepresentation,
photographs, texts, fonts. i can rearrange theslides if i want to. i can add a new slide. i'll click the plus buttondown here, choose this layout. let's give it a title. and let's try again imaging. move it around, get thealignment guides we all love from keynote. double-click to gointo masking mode,
scale up that mask alittle, recenter it. let's give it a photo border, let's make the bordera little thicker. let's rotate the image. this is all happening in abrowser, it's pretty incredible. how about animations? let's add a cube animationhere and click play. and there, you see ourbeautiful keynote 3d animations in a browser window.
i'm sure everyone wants to knowhow does this work on windows. well, here it is. this is a windows 8 desktop,i have ie and chrome here, i'm just going tofire up chrome. [ laughter ] and it's logged in as thesame user i was logged into on the mac. so i'm going to openthat same document. as you can see, it's the same,there's the slide we just made.
let's go in there and makethat mask a little bit tighter and move it around a little. and there we go. i'm editing a keynotedocument on windows 8. that is iwork for icloud. now, we know, in a lot of cases, that the best userexperiences are made with native app technologies. but i think you cansee with iwork
for icloud you can do somepretty great stuff on the web. as i mentioned, wesupport ie or-- we support safaribest i should say. like all websites, werun best in safari. we also support ie and chrome. and now, you have iworkon all of your devices. you can create a documenton your mac, you can edit on your pc, and you canpresent from your iphone. we're going to make thisavailable starting today
as a developer beta. just go to icloud andwe'll expand that beta to include all users oficloud later in the year. send us your feedback. ok. next, we'd like toturn our attention to ios. ios is the world's mostadvanced mobile operating system and powers the world'sbest mobile devices. ipad, iphone, and ipod touch. we have now sold over600 million ios devices.
it's an incredible number. [applause] but, it's extraordinaryand we're proud of it, but it's not what drives us. we want to make the bestproducts that people use more and love more thananyone else's. and i'm really happyto tell you, people are using ourproducts substantially more than anyone else's.
let me show you. this recent study from experianshowed that iphone users use of iphone 50 percent more thanandroid users use their phone. now this is incrediblebut may be not surprising. and if you look at mobile webshare, it's not even close. ios is two and ahalf times android. and if you look at ipadscompared to all other tablets, it's not even comparable. ipad is over four times more.
now this shows up ina variety of ways. as an example, just likeios customers buy more of your incredible apps,they evidently also buy a lot of everything else accordingto a recent ibm survey. both iphone and ipadcustomers were responsible for materially moremobile shopping traffic than all other androiddevices combined on the most critical dayof shopping last year. now, it probablydoesn't surprise you
if people are using themmore, they love them more. and this is what ismost important to us. iphone was named number one in customer satisfactionby j.d. power. not just once, butnine consecutive times. the first time thishas ever been done. and ios satisfaction isliterally off the charts. change wage [phonetic] recentlymeasured it at 97 percent. and if you look at thosepeople that responded
that they're very satisfiedand really look at the detail which i'm sometimes known todo, you would see that ios blows out everyone else,20 points better than our closest competitor and almost 25 pointsbetter than android. one of the reasons for this is that we provide amazingsoftware updates that provide usersincredible new features. and we do this easilyand make them available
to as many users as possible. over 90 percent of ios users areusing the latest version of ios. now, that's in stark contrastto the world of android. and by the way, this is themost ideal state of android. it only includes us versionof android which talk to the google play store. so it doesn't thingslike kindles and nooks. but even then, it'sa pretty bleak story. more than a third of androidusers are using an operating
system that was releasedin 2010. and if you look at the customersof each operating system which are using the latestversion, it's not even close. now this isn't justbad for users, but this versionfragmentation is terrible for developers asmany of you know. in fact, if you do themath, you would find that ios 6 is the world's mostpopular mobile operating system and in second place isa version of android
which was released in 2010. now this is why we get soexcited when we're working on a new version ofios because we know that we can positivelyaffect millions of developers and hundreds of millionsof users. and that is exactlywhat we've been up to. the team at apple has beenworking incredibly hard on the latest version of ios. and today, it's of greatthrill that i announce ios 7.
ios 7 is the biggestchange to ios since the introductionof iphone. it's packed withamazing new features and a stunning newuser interface. we prepared a video to show youour thinking behind the design and i'd like to runit for you now. we have always thought ofdesign as being so much more than just the waysomething looks. it's the whole thing.
the way something actually workson so many different levels. ultimately, of course,design defines so much of our experience. i think there is a profound andenduring beauty in simplicity, in clarity, in efficiency. true simplicity isderived from so much more than just the absence ofclutter and ornamentation. it's about bringingorder to complexity. ios 7 is a clearrepresentation of these goals.
it has a whole newstructure that is coherent and it is appliedacross the entire system. we've consideredthe tiniest details, like refining thetypography, to much larger ones like redesigning all the icons, and developing a gridsystem allowed us to achieve a much moreharmonious relationship between individual elements. we've also incorporated awhole new palette of colors.
distinct, functional layers helpestablish hierarchy and order. and the use of translucencygives you a sense of your context. these planes, combined withnew approaches to animation and motion, create a senseof depth and vitality. [ music & applause ] the iphone responding to yourmovements drives the parallax to create a whole newexperience of depth. in many ways, we triedto create an interface
that is unobtrusiveand deferential. one where the designrecedes and in doing so actually elevatesyour content. even the simple act of changingyour wallpaper has a very noticeable effect on the wayyour iphone looks and feels across the entire system. while ios 7 is completelynew, it was important to us to make it instantly familiar. we wanted to take an experienceto people know very well
and actually add to itto make it more useful, to make it more enjoyable. to create it, we broughttogether a broad range of expertise fromdesign to engineering. with what we've been able toachieve together, we see ios 7 as defining an importantnew direction, and in many ways, a beginning. you are going toabsolutely love ios 7. we love you!
[laughter] this-- thank you. this major effort, thismajor effort is only possible because of the incrediblecollaboration between johnny and his amazing designteam and craig and his incredibleengineering team. without further ado, i'd liketo invite craig, back up, to take you through ios7, the biggest change to ios since the iphone.
well, on behalf of all ofthe engineers and designers who worked so hard tomake today a reality, i'm absolutely thrilled at thisopportunity to show you ios 7. let's take a look. it's unbelievable. it's just gorgeous. from the typography on thislock screen to the vitality of the background of ananimation, to the home screen with these icons, it looks sogreat, it just look fantastic.
and, you know, a lot of us haveour own wallpaper, you know, i mean like picturesof our family there. and now that livelinessactually carries through to the home screen,because as you move the device on your hand it actuallytracks your motion. and as parallax that-- but youcan see the behind the icons. it's really incredibleand it carries over across the system,this liveliness. i mean just take a lookat something like weather,
with emotion conveys thisinformation and where the edge to edge design just takesadvantage of every pixel on that retina display. it's so nice. it's great for apps you useeveryday, like messages, your calendar, youremail is gorgeous. your friends neverlooked more attractive. and game center, wejust completely ran out of green felt.
and wood as well. this has got to be goodfor the environment. the clocks look great. and even apps likestocks and compass, but they just have this look ofprecision, a sense of purpose. the best way to appreciateios 7 is to see it live. i'd like to give youa demo right now. so let's take our firstlive look at ios 7. here it is.
you can see how thedevice actually response to the motion in my hand. just slide out the lock screen. you see how it slides in. and i want you now to look away for a moment while itype in my password. ok, you can look again. ok, don't tell anyoneabout that. so here we are on thegorgeous new home screen.
let's go into weather. you see in weather, it'sa little cloudy today. i can actually tap here, thedegrees get more information like humidity and rain,swipe through some locations, clear in sydney, kindof hot in phoenix. here in a big thunder mountain,it's looking little rough. we've got some thunder brewing. oh, yeah. [applause] some heavysnow here on the north pole and tropical storm herein gilligan's island,
i hope they got off that island. so, and it's no functionalthan ever. if you pinch, you getthis gorgeous overview of all your cities. even with the time, soit's a world clock as well. let's take a lookat the calendar. so clean, swipe fromdays to day like this, turn it into landscape,see your whole week at a glance, gota big week ahead.
zoom out. scroll easilythrough your months, we even go all theway out to the year. let's take a look at messages. you know, so we scroll,we have this great sort of playful motion. the bubbles, springup the keyboard, lets you slide contentsof the keyboard. you see the layering intransparency, it gives you that sense of context.
there's this gesture now fromthe left edge of the device, it's great for usingthe device at one hand. if i want to just go back, ican just swipe from the edge of the display, pull backlike that, move in and out. so clean and natural. let's take a look at folders, and it go here intomy games folder. i can have multiple pages, stored under theseitems not folders.
it's awesome. take a look at game center. some of those goodlooking friends. let's take a look at mail. and the type is just so cleanand you drill into a message. look at how you getthis full screen edge to edge photos, it'sreally great. and that gesture from moving in and out works heretoo, of course.
just move betweenmessages, just like this. it's so great. and if you just slideacross in any item, you can get at thetrash and more options as well right here in mail. finally, let's take a lookat notification center. same as always, we canjust swipe out from the top of the device, comesdown with a nice thud, you can see all notifications,just might miss once.
and we've just greatnew today view. so you can see you friends'birthdays current look at the weather, your upcominginvitations, your calendar, your stocks, and even aquickly look at tomorrow. you know, it's really great as for the first time evernotification center is now available from thelock screen as well. you don't even haveto unlock your device. [applause] so that'sa quick look at ios 7.
it's a comprehensive end-to-endredesign of the user experience. installing ios 7on your phone is like getting an entirelynew phone, but when you alreadyknow how to use, when it's so much more beautifuland functional than ever before. but ios 7 is actuallymore than that. it's also a majorfeature release as well. i have 10 features i wantto talk to you about today, starting with control center.
control center issomething that's so simple and yet so essential. you have those switchesthat you just want to get to really quicklyfrom wherever you are. well, now, with control center,swipe up from that bottom of the device andthere they are. turn on airplane mode, adjustyour brightness, play a song, even get at a flashlight,and available from anywhere, including your lock screen.
so if you wake up in the middleof the night and you need to find something, yourflashlight's right there. and that's control center. next, let's talkabout multitasking. now, ios 7 has always been built on the industrial strengthfoundations of os x. it's had intrinsic powerfulmultitasking capabilities. but we had to be carefulabout how we'd exposed these to applications because we wantto preserve great battery life.
now on ios 4 we did addsupport for select kinds of applications todo multitasking. things like plain music in thebackground or receiving a voice over ip call, or yourapp is in the background. well, now, in ios 7, i'm pleasedto announce that we're going to have multitasking for allapps with great battery life. so, how does it work? well, imagine you have an app that you're usingconstantly throughout the day,
a social networking app orsomething and you're checking in all of the time, what ios7 has noticed is that pattern of use and is goingto provide that app with frequent backgroundactivity to stay up to date. and there's even other app youused, maybe that you just check in on in the morning orbreakfast, maybe at night after work, well ios7 notices that too. and it's going to give thatapp background cycles just in time to-- it's up todate for when you need it.
now, in addition to thisintelligence scheduling, ios 7 does opportunisticupdates. the average user wakes theirdevice dozens of time a day and those providegreat opportunities when the system'salready powered up to update appson the background. it also adapts intelligentlythe network conditions. so if it's in-- youhave good coverage, it's a great time to fetch.
and it coalesces updatesacross multiple applications. so once you have thoseradios powered up, lets multiple applicationstake advantage of it for their background updates. and, finally, ios 7 response topush notifications as a trigger to give that applicationtime in the background. so when you followthat notification, the app will alreadybe up to date. now, ios 7 also has a greatnew user interface for moving
between all the things youhave going on on your phone. now, you could double click andmove into notifications center and just swipe betweenyour running applications, tap and move right in andthat is multitasking in ios 7. safari is the most popularmobile browser in the world. and in ios 7 we'remaking it even better. has a great new fullscreen look, really focused on your content. if you pull downor tap at the top,
you can now get asmart search field. from that search field, you canget it one tap access to all of your favorites as wellas do search and access urls and there's a great newinterface for your tabs. in addition to all of this,it has parental controls and integration with the sameicloud keychain you saw earlier with mavericks. i'd like to give youa demo of safari now. ok, head on in to safari.
so here we are in safari. i'm going to justzoom in on this page. i want you to watch as i scroll,all the controls just recede and now you have that fullscreen for your content. we've really improved the wayyou navigate now in safari. i'm just going to tap in hereto link to a detailed story. i mean you can even zoomin of course on this page. and that same gesture you sawearlier for going back well of course that worksin safari as well.
so i just swiped in fromthe edge of the display and i can navigateback and forth through my browserhistory just like that. it's such a fantasticway to browse. next, let's look at thatunified search field. i'm just going to tapup here at the top. you see i have one tapaccess to all my favorites. it's really convenientbut i'm going to type in this case so i'll type dis.
and you notice, i havea top url hit as well as google search suggestions aswell available all right here. we've really improvedbookmarking as well. i use this bookmarkcontrol down at the bottom. i see my bookmarkfolders, all my bookmarks. we also have shared links. you can see stories posted bypeople you follow on twitter. and my reading list. and, now, just like yousaw on mavericks on ios,
you can scroll continuouslyfrom article to article without coming back to the list. it's really awesome. next, let's take a look at tabs. i'm going to click here at thebottom into tabs, unbelievable, and you're no longerlimited to just eight. and down at the bottom arealso all your icloud tabs. you can see what you left openon your other devices as well. and tabs, they'rereally nice to use.
you can just tap,sweep into a tab, back out, back in, back out. it's just fantastic. if you want to reorder yourtabs, just tap and hold, just rearrange them like this. and if you're done withthe tab, just swipe it off to the side and it goes away. and that's the new safari. let's take a look nowat control center.
so i'm just going to swipe upfrom the bottom of my display and up comes control center. see how these great switchesat the top can turn on and off. do not disturb, for instance,access my brightness, you can even access aflashlight, really useful at night, play a song. [background music] and ofcourse this is available to me everywhere so if i'min safari for instance. let's bring it up here.
you can turn off that music. and you notice how its layering and transparency take thepersonality, the environment where you bring it up. that's control center. next up, multitasking. it's just a great way to get across all the thingsyou're doing on your device so if i just double clickhere on my home button,
jump into multitasking. i can just swipe acrosseverything i have running. i want to move into one,messages, double tap, back out. move into mail, backout, just like this. it's really, really nice. that's multitasking in ios 7. so of course there's much, much more to ios 7,including airdrop. airdrop is absolutelythe easiest way to share
with the people thatare right around you. so now when you're in any appthat supports a share sheet, you bring up the share sheetand your friends that are all around you just showup right there. you tap on one and they'regoing to get a panel right on their display and theycan accept what it is that you shared. they accept it. they're taken right into theapp and you know if you want
to share with multiple peopleyou just tap, tap, tap. no need to wanderaround the room, bumping your phone or whatever. now, this is system wide forany app that's supports a share sheet and of course it uses peerto peer wi-fi for maximum speed and all your transmissionsare securely encrypted because it uses the latestwi-fi hardware, it's supported on the iphone 5, thefourth-generation ipad, ipad mini and thefifth-generation ipod touch
and that is airdrop. next, let's talkabout the camera. so, now, your camera in ios7 is four cameras in one. you just swipe from your videocamera to your photo camera, to your square croppedcamera, to your pano camera. and when you're takingstills, you now have access to live photo filters fromsome gorgeous black and whites, to some classic colorfilters as well. so with your great,new camera we want
to give you a great newway to manage your photos and it's the new photos app. you know for many users this iswhat their photo organization looks like: an endless, unorganized streamof their camera roll. we've all been therebut, you know, it doesn't have to be this way. there's great informationin those photos. ios knows where you took thephotos and when you took them
and that provides inherentstructure that we can use to organize those photos. and now in photosin ios 7, we do. we organize them into moments. and i'd like to give youa demo of that right now. so let's take a looknow at the photos app. so here you see some photosthat were taken in san francisco and you see nothing was done toorganize these photos explicitly and yet they have these labels.
it's like the palaceof fine arts, baker beach, lombard street. it provides thisnatural organization for appreciating the photos. we can go up that more tripsat more times in san francisco, golden gate, to sanfrancisco fisherman's wharf. but then you see we have home. we have photos taken athome and photos taken at the elementary schooland around that area.
and now if you want tozoom back out to get a-- more of bird's eye viewof your collection, we draw these momentsintelligently together into collections. so see here how thatmultiple day trip around san francisco iscollected-- sorry about that, i've got a littleexcited there, into-- it's a very exciting interface into a multi-day tripin san francisco.
and that time at home andaround the school, well, that's one moment-- that'sone collection as well. it's a really great wayto browse your photos. you can even go all theway out to the year level. look across your wholephoto collection. and look how we pull out theinteresting places that you went in that year like 2011 wascolorado and hawaii, 2012, went to south america. you may not rememberwhen you did it
but ios does andit's right there. and, you know, with this retinadisplay you can even can make out patterns of photos inone different occasions or in a course we found likewe had the urge that we wanted to just tap in right from here. and so now in fact you can. you can just tap and scrub and find the photo you'relooking for just like that. it's really just amazing.
so i can just pick a photohere whichever one i want. it's kind of cute andnow we can edit it because we have photo filters. so i can go intothe filters here, i can try different coloreffects, and if i find one i like maybe a niceblack and white, you can do it just like that. i'll apply it andsave that photo away. we also have great new ways
to share your photosin the photos apps. let's bring up sharing. we have airdrop right here ifany of you were running ios 7, i'd see you, it lookslike it didn't leak, so that's good you're not in there right now,but you have airdrop. you have access to otherphotos, you can share them from right here,just really handy. great photo sharing optionis icloud photo sharing,
i'm going to tap on that now. it's going to icloudphoto sharing. and from here, i canselect the photo streams that i want to share too. so i'm on family photos now,but i'm going to drill in and i can see other photostreams i've set up. and now, other people can shareinto my photo stream as well. so these are sharedphoto streams. i'll just select a photo streamhere and type a little message.
we'll post that photo. so it made it reallyeasy to share and we've also made it areally great experience to experience the photosyou and others have shared with this new sharedtab at the bottom. so i'm going to go in here. i could see my photowith a comment. i can see the commentsof other people and the photos thatthey've shared.
and now, we even support sharingvideo via icloud photo sharing. and we have a great way to justbrowse those shared photos. i'll just tilt thedevice into landscape. i can scroll throughit like this. and just look howbeautiful that is. what a great way toexperience your photos. so that's the newphotos app in ios 7. so integration with internetservices is a huge part of the experience of ios andnever more so than in ios 7.
so to take you throughsome of those features, i'd like to bring up eddy cue. eddy. [applause] great job, craig. thanks, it's greatto be here. so let's talk about siri. the first thing is siri hasa gorgeous new interface. now as i speak, you'll see asound wave across the bottom and you get the result to abeautiful, gorgeous, clean way.
but siri is always been a lotabout your-- the voice of siri. and we've got an all new voice. hi, eddy. what can i do for you? and you can alsochoose a male voice. and we've got highquality-- thank you. we've also got highquality female and male voices for french. [foreign language]
as well as german. [foreign language]and we're going to be adding otherlanguages over time. now siri is also getting alot smarter and knows how to control more of your device. so you could say, play my lastvoice mail or turn on bluetooth or increase my brightness. and it can answer alot more questions because we've integrated somenew services like twitter,
so you can see what people aresaying or what's happening. we've integrated theworld's largest encyclopedia and wikipedia. and we've even integratedweb search results from bing right inside of siri. and it's great for photos too. and that is some of the newfeatures of siri in ios 7. now siri is also a bigpart of our next feature. ios in the car.
now 95 percent of the cars beingsold today have integrated music playback and controlfrom an ios device, but we want to takethis integration to a whole another level. what if you could get ioson the screen that is built into your car so that you canmake phone calls, play music, go to maps, get your imessagesright on the screen in your car or eyes free using siri. so now, when youmake a phone call,
it's going to look somethinglike this, call john appleseed, or play get lucky, or goto maps, get directions, or even get yourimessages read to you and you can dictate aresponse all eyes free. now, all of these carmanufacturers are introducing ios integration in 2014 and iknow which one i want to buy. and that's ios in the car. next, the app store. now the app storelooks beautiful.
it's way easier to findapps than ever before. we've added a new feature whereyou can look for apps based on your age range,kid's categories, parents are going to love this. and apps near me, you can findthe most popular apps based on your current location. so now, let's say i'm atat&t park in san francisco and here are theapps i would see. or i'm at the louvre in paris.
or i'm in union square shopping. it's that easy todiscover new apps. it's really great. the next feature, i know,you're all going to love because everyday, yousee something like this. well, no more because theapp store updates your apps automatically. next, let's talk about music. the music app in ios7 is beyond doubt,
the best music playerwe have ever done. the first thing you'llnotice is we provide you with beautiful artist imagesright in your library. and you just tap an artistand you see the songs. but it's not just thesongs on your device, you see all of yourpurchased music from icloud rightin your library. and if you want to hear oneof the songs, you just tap and you get our beautifulnow playing screen.
but it's not just your purchasedmusic, in the video apps, you get all of your movies andtv shows right from icloud right into your library, it'sreally, really great. if you turn the devicesideways, you see your albums. you could just swipeto see more, and once you see one you like,you tap and it zooms right in. now, the music app is the bestway to listen to your music. but today, we'reintroducing an amazing way to discover new music andwe call it itunes radio.
and here's what it looks like. it's built rightinto the music app. but rather than tell you aboutit, i'd love to show it to you. and we'll launch the music app. and the first thing you'llnotice is we've got a set of featured stations that ourprogramming team have created. so you can see thesongs that are trending on twitter right now,or even the songs that you guys are all goingto hear this week at wwdc.
but i feel like summer songs. so you just tap. [background music] and onceyou have a station you love, you could just tap the i and youcould share it with a friend, or even create a new stationbased on this artist or song. i can easily skip to seewhat's the next song. [background music] i'llgo back to stations. but it's not just the featuredstations that we provide. you can create yourown stations.
here are some that i'vepreviously created. but i feel like doingsomething new. now, our music team isproviding you with hundreds of stations based onalternative, country, classic rock, but i feel like doing something alittle more specific. how about some led zeppelin? [background music] first, start off with a greatled zeppelin song.
let's go and see whatelse is on this station. and a great thing is i canalways modify the station, i can just tap the star, andi could say play more songs like this, or never play thissong, or add it to my wish list. now, i like this so let's playsome more songs like this. now, another great feature ofitunes radio is it keeps track of all of the songsthat you're listening to across all thestations, all your devices. and you can get to themby just tapping history.
you can see them all here. you can preview, andbuy right from there. and that's itunes radio. so itunes radio is built intoios 7, it works on your iphone, your ipod touch, and your ipad. it's also built into ituneson your mac and pc and even in your living roombuilt into apple tv. itunes radio is free with ads. and if you are anitunes match subscriber,
it's completely ad-free. we're starting in the us andwe'll be adding other countries over time and that's thenew music app on ios 7. it is the best musicplayer we have ever done. thank you eddy. so 10 amazing features in ios 7 and a comprehensiveend to end ui redesign. and of course we're bringingit all to ipad as well. now, there's more to ios 7than we had time to talk to you
about in depth here today. things like facetime audio where you now can do audioonly high quality audio calls over wi-fi on any ios device. notification syncs so ifyou dismissed a notification on one device, you don't have todeal with it over and over again on your other devices. great feature for our usersin china with integration to popular microbloggingwebsite tencent weibo.
and for those ofyou who have people who just won't let go phonefacetime and message blocking. also for our enterprisefee, customers per app vpn. now there's yeah, acouple of enterprise people in the audience are you? so, in addition to all of theseis one feature i want to talk about in a little bit moredetail which is activation lock. so hundreds of millions ofus use to find my iphone to find their phone whenit's just lost in the couch
or maybe left at starbucks,but also when it's been stolen. and now, with activationlock, if a thief tries to turn off find my iphone or if they even wipe the deviceentirely, they will not be able to reactivate it because theydon't know your ipod user name activation. we think this is going to be areally powerful theft deterrent. now of course in additionto be in a great release for our users, ios 7 is alsoa fantastic and major release
for developers as well. the sdk includesover 1500 new apis. we can add airdrop, integrate it with third-partygame controllers. new apis for takingadvantage of multitasking, ibeacons for bluetoothle micro location, sprite kit for super fastpower-efficient game animations and ui dynamics to bring physicsto your uiview animations. so i-- yeah.
so ios 7 is availableto you developers in beta on the iphone today. we'll have betas for ipadcoming up in the near-- in the coming weeks and foreveryone else a final release coming this fall. so ios 7 will be availablefor iphone 4 and later ipad 2 and later the ipad mini and thefifth generation ipod touch. that is ios 7. i hope you'll love it.
what a morning, it seemsto be incredible products. os x mavericks, ourlatest release of the world's most advanceddesktop operating system. it's the best os x yet. with new incredible macbook airswith unbelievable battery life that continue to define thefuture of the notebooks. the next generation mac pro, a revolutionary computerdesigned especially for our power users.
i work for icloud, createbeautiful documents right in your browser ona mac or a pc. ios 7, amazing new features anda stunning new user interface, it's the biggest change to ios and itunes radio, the absolutebest way to discover new music. we are incredibly proudof all of these products. they are great examplesof what apple does best. i'd like to thank everyoneat apple that worked so hard to create them.
i get to work with the mosttalented and creative people on earth and it's ajoy to serve with them. i'd like to close this morningwith the reminder, that our goal at apple is to makeamazing products that our customers love,really great products that enrich people's lives. the words you saw at thebeginning of the show are more than just words to us. they are the values we lived by.
they drive us. you see them reflected in ourproducts over the years and just as much in the productsthis morning. and you'll just continueto see these reflected in the products wedo in the future. we've created an ad to help usexpress just how deeply we feel about this and i'd liketo share it with you now. [music] this is it. this is what matters.
the experience of a product. how will it make someone feel? will it make life better? does it deserve to exist? we spend a lot of timeon a few great things until every idea we touchenhances each life it touches. you may rarely look at it,but you'll always feel it. this is our signature. and it means everything.
i'm really gladyou liked that. you'll begin to see it ontv beginning this evening. those words have beena great deal to us. and i hope they meana lot to you as well. have a great conference. enjoy the week. [ applause & music ]
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