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welcome to nonprofittech predictions for 2015. my name is becky wiegand and i am thewebinar program manager here at techsoup. i will be your host for today’s event. andalso joining us are 3 esteemed presenters that i am glad to have on the line with ustoday. the first is techsoup’s very own jim lynch who is the director of our green tech program,and a regular contributor to the techsoup blog. he is our preeminent technology writeron nonprofit tech news and trends. so he will be sharing a lot of his predictionstoday on what trends and innovations are likely to impact charities and libraries, and whatopportunities are out there for the future. over his long career at techsouphe’s been involved in creating

techsoup’s environmental programs includingthe computer refurbishment and reuse program here and around the world. sowe are glad to have him join us. also online you will hear from matt bauerwho has worked to improve communities in the for-profit and nonprofitsectors for more than 25 years. he is the cofounder of betterworldtelecom and better world wireless. and he will be joining us to share his predictions,in particular about how mobile technologies and innovations in those mobile devicesand mobile access will be changing the way that nonprofits work down the road,and what things to look out for there. we will also be hearing from techsoup’ssenior content curator, ginny mies.

before coming to techsoup wasa senior editor for pc world, and she has covered mobile devicesand consumer advocacy issues in print and on websites. and she also blogsregularly for techsoup and curates content from around the web that involves bringingtogether technology resources from news sources that may be of interest tononprofits and libraries. a look at today’s agenda, we’ll do an introductionof techsoup. and then we want to hear from you, what are your predictionsbefore we even get started? what things do you think arecoming on the horizon in 2015? then we will hear from jim who will talkabout electronics, encryption, and the economy,

and some more. we’ll hear about matt’spredictions on how mobile is changing and what things to look out for. and thenwe will hear from ginny on deserters, drones, and disasters. i was all about alliterationwhen putting this agenda together last night. we'll have time for q&a toward the end. but really,we do want to make this a conversation with you. you can chat with us through the chat window andwe will share back out any interesting predictions that you put into the window. so feelfree to do so throughout the webinar. and let’s go ahead and get started.so techsoup is a 501(c)(3) nonprofit. and we are working toward the day when everynonprofit, library, and charity around the world has the technology, knowledge, andresources to work at their full potential.

we do that and we havebeen doing that since 1987 serving more than 200,000 charitableorganizations in the us and 60 other countries around the world. so little bit about us, andyou can learn more about techsoup at techsoup.org. but to get us started with the topicof the day here are a handful of things. i couldn’t list out all potential trends. i was limitedto 10. here are some that i think were just sort of fun to throw out there. what do you think are goingto be the hottest trends in social good in 2015? and obviously if there are things that aren’t on thislist that you’d like to talk about or hear more about, put them in the chat window, ortell us what you think is coming up. go ahead and click on any of theseboxes that you think are relevant.

do you think pinterest is really going to bethe big social good change maker next year? do you think the internet ofeverything is going to be even huger? do you think privacy and encryption or howactivists and democracy are using technology, or activists are usingtechnology to advance democracy? are you thinking that broadband’s expansioninto pockets everywhere around the world is going to be changing the game for socialtech? what about wearable technologies? how about data? we hear thatword a lot. what about drones? will they be making a big change for socialgood? 3-d printed kidneys, that’s just an example, but do you think 3-d printers are goingto be changing how we deliver services

to our community? and what about appsfor sharing? so tell us what you think. we have a couple of people commenting inthe chat window. we know you can see that, but bruce comments, “mini paymentsthrough phones.” so that’s interesting. and i think we will hear someabout that later on in the webinar. we have some folks asking how the weatheris here in san francisco. and it is rainy! shawn comments that, “privacy andencryption will be the biggest topic in 2015 with the recent light shed on all ofthese breaches of big name companies.” that is a very telling predictionthat we may hear more about. neal comments, “civic engagement.” so great,we’ve got a lot of different ideas coming in.

just show some of the results of how you voted,people think privacy and encryption and data by and large are the big oneson this list of potential things that are going to be changing technology.we have a couple of questions asking if we will be talking about internet.org initiatives?i’m not sure that we will get there but we may. i’m going to go ahead and flag it as a questionand we can see if we have time for our presenters to talk about it. so with that i would liketo welcome our first presenter, jim lynch, techsoup’s very own, and one of myfavorite techsoupers to the program to tell us a little bit about why we do thesepredictions and how we hope that this can help you plan for the future at yourorganization. thanks for joining us, jim.

jim: thank you becky.can you hear me okay? becky: loud and clear, you sound great. jim: okay, terrific. hi everybody, justwanted to tell you that i just published on techsoup our 2015 nptech predictions. and thething that i wrote about was essentially a poll that i took within techsoup of ouremployees in our netsquared community on what they see as looming large in 2015.actually nobody wanted to talk about the internet of things or big data. so sorry about that. idon’t think we are going to cover those things in this webinar today. but thethings we did talk about were first, we talked about cheaperconsumer electronics.

so what i’ve been noticing, and this was oneof my recommendations on what to really look for in 2015. we’ve had huge price dropsin very cheap laptops for instance, with names like the hp stream and aceraspire and lots and lots of chromebooks that are coming on the marketthat are $200 or less now. and these are consumer grade laptops, butthey are fully functioning. they do everything that any other laptop does. like for instance,the hp stream is getting the most attention. it’s a windows 8, a full-blown windows8 laptop. it’s a little more fragile than a commercial grade piece of equipmentbut they are coming online like crazy. and what’s gone on is the windows laptopsare basically competing in a downward spiral

with the chromebooks. that’s what’sgoing on in the world it looks like. tablet prices are dropping down like crazy.sorry to say it’s not so much happening with apple ipods but a little bit withmicrosoft surfaces which are terrific windows 8 kind of hybrid device between a laptop anda tablet. and then the samsung galaxy tabs. those are premium ones. they are not droppingtoo much. but there are under $100 ones that are now coming online which arepretty great and getting good reviews. they include things like kindle fire, dellvenue, toshiba excite, hp 7, dell streak. there’s lots of them. and then youcan actually get under $50 ones now. and they are made by companies likerca, polaroid, digiland, you can get them

at most of the electronic storeslike best-buy and walmart and so on. one thing i found in researching the very,very cheap ones is that they tend to supply a bigger security risk if people bring theminto the office. i know my co-presenter matt is going to talk a little more about byod.that’s where these things come into play for nonprofit offices. that means moreand more people are going to bring in their own personal devices to do their work.and so it’s just going to be more headaches for our it teams in our offices. so moving on, i’m going to skip this nextslide which is about amplifying social media. let me see if i get thatnext slide up. there we go.

so what’s going on with security? that was thetop vote getter in our little tally that we did just before this webinar. and so this hasbeen going on for a while as you all know. the edwards snowden leaks and all ofthe hacking of major sites like target has been going on. last year it’s been huge.i think the thing that i’ve been looking at that has been the big indicator on this iscyber insurance. actually, companies can buy liability insurance for getting hacked now days.this is a new industry. it’s only been around for about 4 years. in 2010 there wasnothing going on. it was not an industry. now it is a $2 billion industry. it has hada 67% increase from last year to this year. so it’s just going to keepspiraling up, this particular trend.

one thing that my colleague wess haulingexpressed was one new thing to look out for is the electronic frontier foundation’snew program called let’s encrypt. and that is a project to encourage everyoneto make all of their webpages secure. that means transpose all of your webpages, everysingle one to being https or secure webpages which basically will improve the entireweb kind of ecosystem. so that’s a big trend we are seeing coming up. so what’s next? nonprofit sharing economy, so if you don’t knowwhat that is, the sharing economy is kind of a new thing, a new spin on an old thing. let mesay that. so it’s been around for a long time, although what’s being called thesharing economy with things like uber

which is a car sharing service. or airbnb is agreat example of people sharing rooms in their homes has come about within the last fewyears because it is applying mobile apps and simple to use online kind of matching servicesto this sharing of goods and services out there. so that’s the new part of it. sharing hasbeen around for quite a good long time. a great example of that are the timebanks that have been going on since 1832. actually, it’s a thing which is a labor sharingexchange. and so that part of the sharing economy has been going on a very, very longtime. and there is a new version of that called timebanks. that’s a nonprofit organizationthat basically allows people to pay it forward in doing something for somebody else,and then they get one unit of labor credit

to get labor from somebody else. so that’s aninteresting thing that i would look forward to in the coming year. there’s lots of nonprofitactivity in this. it started out as a commercial thing in this newest version of the sharing economy.i mentioned the uber goodwill partnership in new york city and that is a deal wherepeople have lots of clothes to donate. uber drivers would be willing to pickthem up and take them to a goodwill. so there’s kind of a nonprofit private partnershipgoing on there which looks like it is a trend. we are hoping it is. and then there arenonprofit car sharing programs like city car share and bike sharing programs like denver bikesharing that are taking off and doing well. i mentioned a couple other things on this.peers is a nonprofit worksharing exchange

and they have a great list of all of thedifferent sharing economy things that are going on on their site. and then collaborative lab is aconsulting place that is involved with something called shareable cities. so severalcities around the country now are actually encouraging the sharing economy movement aroundthe country. so it looks like that’s taking off and something to look forward to. andone other thing i wanted to mention on the sharing economy was anorganization called shareable.net. and that’s a thing were nonprofitsbasically do advocacy in and around this, and the kind of chief spokesperson for thisfield is neil gorenflo at shareable.net. that’s a pretty interesting thingthat i’m watching this coming year.

all right, so that’s what i've goton shareable economy. what's next? it’s mobile payments. mobile payments has beenquite possibly revolutionized by the launch of apple pay. so apple pay is a one clickapp that means you can pay for something on your smart phone with one click which is a bigdeal, because prior to this it was a big hassle to pay for things on a smart phone,especially making charity donations. you had to put in a whole bunch of informationand go through a whole bunch of rigmarole to make a donation. and apple payhas basically revolutionize that. some indicators on that is that apple paylaunched on october 20, just a few weeks ago, and after one week it basically exceededall of the activity on all of the rest

of the smart phone wallet services. theseare things like paypal mobile payments, intuit go payment, square wallet,amazon payments. you get the idea. those kind of things, there are a lotof them out there. apple within one week basically exceeded all of them put together. so iwould expect that this is a thing worth watching, mainly because this will probably make online, orrather donating on mobile phones happen finally. whereas before it’s been sort of an under the radarsort of thing. it’s going to go above the radar i would say in 2015. so next, charity crowdfunding. this wasactually something that has been taking off more, and more, and more, and more. charities arebasically putting funding requests up on sites

like crowd sourcing sites like indiegogo and kickstarter. and there have been some crazy things going on in the world in and around crowdfunding.and of course the most successful one this past year has been the ice bucketchallenge from the als foundation. and the weirdest one was zach brown’spotato salad project. that’s a guy in ohio who basically put up a thing that said, basicallyi’m just making potato salad. i have a decided what kind yet and he raised $55,000 from peoplewho thought that was cute and gave him money. there is also a service called go fund mewhich has crazy stuff on it like someone asking for gas money to attend a music event,and all kinds of other strange things. so in my piece that i wrote i’m describing thistrend as crazy in the manner of pet rock crazy

from the 70s. so the last trend i want tomaybe predict, i don’t really know if this is going to happen. but with all the sand and furyof internet and crowdfunding and mobile payments and all of that kind of stuff, we are actuallyseeing some movement toward people unhooking and getting away from the internetand turning off all of their things. an example of that is a california-based placecalled digital detox where they give people refuge from being online all the time. i don’t know aboutin your city or your town or wherever you are, but we have people in san franciscowalking around completely in their devices and bumping into things. people never get out oftheir devices. they are just on them all the time. so that may be a trend, maybe not. whoknows? so becky, back to you. who’s next?

becky: thank you jim, interesting stuff. iactually had that inclination a couple weeks ago to deactivate my facebook which i’ve beenon it since 2006. so that was a scary thought but also sounded so relieving to do that. soi’m sure other people have had similar feelings at times in their social media and theirdevices, that they are just too hooked on it. so that is interesting. i would love to go tocamp grounded in the redwoods and disconnect. let’s go ahead and have matt come on and talk a littlebit because i think he’s going to talk a little bit about some of this device stuff and a little bit ofour addiction to our devices, and some of the benefits of that with being able to bring yourown device and some of the drawbacks of maybe how much we are usingthem. so welcome to the program matt,

we are so happy to have you join us. matt: thanks becky. how is mysound? coming through all right? becky: yep you sound great. matt: okay, great. well, helloeverybody and thanks for tuning in today. i’m really excited to share with you some ofwhat we are seeing and definitely will dovetail on to a few of the things that jim was talkingabout. but just sort of a preamble to this, i know we have folks from not just inthe us but from other parts of the world. and a good portion of the content is notnecessarily specific that i have to talk about, is not necessarily specific for the usmarket but it is a little bit angled that way

just for some of the dynamics going onaround byod and the mobile market and so on. but a fair amount of it is sort of universal aswell. but please if we are not covering something, please chat it out and and we will try to get toit at the end or in the follow-up that we are doing to this webinar in the next few days. so a caveat i’ll place is that just to kind of levelset right, so there were really no mobile phones until probably the late 80s out in commercialuse. funny, i was talking to somebody about this yesterday, as of 2006 there were reallyonly a quarter million smart phones out there. the iphone had not been quite released orblackberry. so it’s only been, this whole craze is only like 7 years, and then thewhole market is only like 25 years old.

so it’s kind of interesting when you thinkabout that and all the amazing progress and how fast it has taken over. there’sover 1 billion smart phones on the planet expected to be 5 billion by 2020. so it’sa work in progress, still fairly young. and byod is evidence of that. it’s one ofthese things that’s gotten out ahead of itself in terms of the market beingable to really address it. so the byod really is in a reactive mode.about 75% to 80%, at least in the us, of workers are bringing their own device to somedegree, and the policies are pretty reactive. i think the key take away from this slide andwhat we are seeing here is to start getting more proactive in terms of taking advantageof this dynamic and the potential cost savings,

the increase in productivity. we did in earlierwebinar if you go and search the archives that really details strategies aroundbyod and sort of how to stage one of these in your own organization. it’s not goingaway. it’s probably becoming more than norm than the exception, and there’s a lot of reasonsfor that, but it’s more of a distributed kind of load off of the work force. so then itis more productive at the same time. the canary in the coal mine here is the californiacourts that i’m sure a lot of you have seen this, that called for organizations to start reimbursingtheir employees for byod phones and so on. and this is being challenged and it is going totake a little while to sort itself out in the courts, but it’s definitely something to pay attention tothat there’s probably going to be policies coming

to address this. some of the trends that we’reseeing, really here just pointing out kind of how on that we really are and have become. you know,the idea of smart phone users checking their email within 15 minutes of waking up, 79% onlywithout their smart phone for 2 hours a day. and to sort of tag on that, we’ve actually triedto start a little movement. we are calling it “phoneless friday.” so if you justdo #phonelessfriday and check it out, we are trying to get folks to start beingaware how much they are on their phones, and to kind of start ramping down thatusage or see how hard it is really. and more portability, tablets starting to outsell laptops and the cost savings from all this. becky: that’s a funny comment though, just to jumpin there matt, about the phoneless friday thing.

how do you tweet that with the hashtag if youare not on the device that is already connected? you know, it’s kind of that, how do youdisconnect while still being connected? matt: yeah. it’s really more of anawareness campaign that we are doing and it is around our mobile 4 all campaignthat i’ll mention in a little bit here. so this is really the slide i’ll stay on for aminute or so. there are a lot of things are happening, a lot of intersections. again, this market isyoung and it has sort of been in a certain mode for a long time. and what we are seeing, if youlook at next year and look at the years to come, the idea of voice and text and data,it’s really a structural separation. in 5 years it’s all just going to be a data streamand you’ll have a voice app and you’ll have a text app.

and we already have those things but thecarriers really haven’t adapted and moved toward more of that reality. so you can go on skypeor you can go on other apps that you can text via whatever and kind of move away from that.but from a carrier standpoint we really see this all kind of merging into a data stream.another opportunity is around sponsored data. so we are seeing the platforms now where ifyou go and use yelp and facebook and so on, they are really going to sponsor your datausage. i think that is going to be a growing trend in the coming years, and there arealready platforms to start automating that. and so that’s a real interesting trend, sothat the amazon’s of the world will pay you, basically pay your data usage while you are intheir app or in their platform buying their stuff.

and that is an opportunity for nonprofitsfor sure, the cost savings and other elements. while jim was talking about the handset costdropping. this is going to be really significant. the data says $600-$700 for an iphone or whatever. they are holding onto that as long as they can, but there is a newbreed of cellphones or smart phones coming out that are going to be $200-$300 for new cell phone they has the same quality. and that’s even going to go down faster. soreally expect to see that and this whole idea of device subsidies and carriers using thatas sort of their enticement to come along, that that is going to get a lotless valued and probably go away. this switch to 4g lte is a huge difference.that makes the smart phones – they finally,

the carriers finally catch up to the smartphone market. so that is happening now. unlocking phones, very common in europeand other parts of the world, not in the us. it’s just been enacted intolaw. so that’s happening. so the device curve is also going waydown. the new “samsungs or iphones” are they really that much advancedor different than they were before? are they going to be able to readyour mind next or what have you? moving to remote work, this is just growing.we’ve had a ton of projects and things we’ve been involved with, average of4% to 5% a year over the last 25 years. probably one 3rd of the workforce will beworking mostly remote by the end of this decade,

and it’s just going to keep growing.it makes sense on so many fronts. so there’s a lot of press out there.i don’t need to go in to that too much because i want to spend a few minutes on thelast piece here which is really the social impact and the opportunities and the nonprofits thatare driving using mobile for social impact. and a couple that i found in arecent nominet top 100, this app peek which allows folks professional eyeexams via your phone from remote places. and the stats around that are prettyincredible for how many people save their sight. mama is just totally inspirational, a beautifulorganization using mobile, putting mobile devices in mother’s hands, and women’shands, prenatal care and postnatal,

and they are having amazing success in africa.i’ll talk about a couple of our partners, one is worldreader that are providingessentially a few million books have been read that wouldn’t have been before, puttingkindles, mobile kindles in the classroom in mostly sub-saharan africa. but they are inabout 39 countries and just doing amazing work and going to schools that have no libraryand basically all of a sudden they have access to tens of thousands of books. i’llalso mention our mobile 4 all partnership while we are on that. jim lynchjust did a great post on techsoup. it’s “mobile” the number “4” and“all.” just search on that in techsoup. we are actually running an indiegogo with ourpartner community technology alliance right now,

as jim was talking about also. and so kind of realworld examples of these things that are going on. and that’s really using mobile to helpend cycles of homelessness in the us. so for a recommendation –oops, i jumped one ahead there. the nominet trust 100 just cameout, make sure you check that out. it’s just some of these examples i pulled fromthere. it’s just an amazing number of stories that are really a life changing. one of themis 3-d printing that we mentioned earlier. i’m running over a second here,but i will wrap it up becky. printing remote prosthetics in the field insudan, it’s just life changing and amazing. but make sure you check outthis 100. it just came out.

and that is all i have. we are definitelylooking at bringing some of these things to the techsoup platform though inthe coming year around mobile office, additional hardware donations, sponsoreddata and all that. so please let us know. we are on the techsoup forums in the mobileand wireless branch next week thursday at noon. so we are just going to be pushing moreand more info out and more and more benefit to the community. so thanks for listening,and for your time and your comments. becky: thank you so much for that matt.and we know we are flying through stuff here with some of these predictions. so if youwant to hear more detail about any of them, or have questions about ones that we are notcovering, definitely put those in the chat window

and we can get to them in the q&a. but nexti want to go ahead and transition us over to talk to ginny mies, our seniorcontent curator here at techsoup who really does pretty broad observationand collection of content that’s being shared both the tech sector and in thenonprofit sector and library sector too. she helps manage our techsoup for librariesprogram for any librarians on the line, and really gets a broad perspective of what’shappening out there in all of those areas and brings them together to createcontent across our site every week. so we are excited to have her join and talk tous a little bit about some of her predictions. thanks ginny. we are glad to have you.

ginny: hi everybody. i’m excited to behere. so i wanted to start by talking about a potential for a facebook exodus in2015. and i don’t know if you’ve been following some of the coverage on some ofthe controversies around facebook, but they’ve kind of had a rough 2014. and itseems like this year was the first year that people started questioning their use of the socialmedia giant. i mean, becky already mentioned that she was considering deactivating her profile,and i have also have those thoughts as well. so i just wanted to go over some of thereasons why people might be moving away from facebook in 2015. starting outwith some of facebook’s privacy flaws. privacy has always been super confusingon facebook. it’s hard to figure out

what you are sharing to whom. and plus, theyare always changing their privacy policy. it seems like it is somethingdifferent every single day. and one thing that i did want tomention was that there was controversy over facebook’s messenger. it was a mandatorydownload for users for which to receive messages on their phone. you had to download a separateapp or else you were just not able to get these messages. and so i resisted for a longtime because a report came out that facebook was tracking your user data viamessenger. and it essentially had spyware that was made especially for surveillance. sobeing the sort of paranoid person that i am, i resisted downloading messenger andmissed a whole bunch of messages from people

because i wasn’t checking it on my computer. so ithink other people had similar distress over that. that was one hit against facebook. anotherone was when users were being reported for not having their real names associated withtheir account. so accounts were being shut down and people weren’t allowed to log into theiraccount that they had for years and years and years until they provided proof oftheir name. from people i talked to you would have to send over a copy ofyour driver’s license to facebook admin or some sort of proof that you were thiscertain name. and that’s really not cool. it puts certain people at risk who chooseto use a different name on social media out of personal safety, out of genderidentity or other personal reasons.

and so there was this bighuge campaign against facebook called the "#mynameis" campaign. and thiscause many people to jump ship from facebook at least temporarily until they changed this policy.and another big hit, and this affects all of us, is the sort of deluge of sponsored content in ourfeeds. i started to notice that a lot of the nonprofits or smaller businesses or causes that are goingon facebook just weren’t showing up in my feed. and instead i would get a select fewposts that were maybe from friends but they were associated withsomething that was trending on facebook, or some sponsored content that had nothingto do with anything that i’m interested in. and i wasn’t seeing the information thatreally mattered to me. and this is a problem

that is widespread and nonprofitswere really taking the hit on this. you know, you can buy sponsored contentand have your posts be more visible, but not everybody, especially not nonprofitsand public libraries have the social media budget to do that. so as a result, organizations werehaving a hard time getting their content seen and users like myself were gettingfrustrated with getting fed sponsored content from organizations that, or notorganizations but businesses or celebrities that i didn’t reallycare about following. so in response to all of these issues a fewsocial networks started gaining popularity. and i’m just going to hit this next slide realquickly and show you some of these other ones.

so a couple of other more specialized serviceswere popping up like ello, and snapchat, and ask.fm. and these especiallygained popularity among younger people. i did a workshop with some teenagers. and when iasked them what social media platform they used, they didn’t even consider facebook intheir wheelhouse of top social networks. so it kind of started to lose sometraction in 2014. but my question is, is there going to be this mass exodus in2015. and right now i’m thinking not yet. i think facebook will still be topdog but it’s going to take some work. facebook is trying to address some of theseissues. and the big question is, will it be enough? so let’s start with some of theproblems i covered in the earlier slide.

so in terms of the privacy policy, facebook has abrand-new privacy policy starting january 1, 2015. so yes, yet another new privacy policy.but they are releasing a privacy basics tool that will walk you through the policy andgive you various tips about who you are sharing what content with and howyou can change those settings. but while facebook is making this effort,i’m wondering what’s going to happen with messenger. people are still resistingdownloading messenger on their phones. so as facebook going to continue tomake people used this separate app to receive messages? andmoving onto the real names, that’s still really a work in progress. facebookdid apologize for their real name policy,

and they said they are going to ease up ondeleting profiles for not using real names. but people are still getting reported, and peopleare still getting their profiles deactivated for not using their birth given name. and thiscould really continue to cause people to turn away if they continue cracking down on this sort of –i don’t know. it’s kind of a shady process i think. and it makes it kind of an unenjoyable place tobe when your friends are just getting wiped out left and right because they don’twant to use their real names. and next with the sponsored content,facebook has said it’s going to scale back sponsored content in 2015. they actuallypublished on their facebook news site. you can check it out. i can’t share thelink after i’m done with my presentation.

but they are saying that you’ll see more contentfrom your friends, and the pages that you follow, and the causes that you are passionateabout. but this really remains to be seen. they can promise this, but will thishelp nonprofits get their content seen. how much is facebook going to scale back onthis? obviously, facebook needs to make money through something, so are they goingto still have these sponsored posts and how much are we going to seethem? again, it’s sort of a question. how is this going to effect end users? so finally, with these other social networksthat are popping up, there really is no big threat to facebook yet. and that is why i don’t thinkthat there’s going to be a mass exodus quite yet.

a lot of people signed up for ello when it first camearound, but it really hasn’t gained much traction. i created an account right away and i used itfor maybe a day and then i sort of dropped off and kept using facebook becausenobody else that i knew was on there. and there are these niche networkslike nextdoor and ask.fm, and snapchat, but they are too narrow right nowand they are not as broad as facebook. it’s not enough to overthrowthis social networking giant. so moving onto a much different topic,we are going to talk about disaster relief and new technology. here in san francisco weare having our own little not really disaster, but super crazy storm or whatever. so i recognizethe irony of talking about disaster prep during this.

but disaster preparedness is somethingthat every nonprofit and public library really needs to be on top of. whether youdeal with disaster relief directly or not, sometimes the communities you serve mightbe affected by disaster. so there is a chance that your own organization couldface some sort of disaster itself. so at techsoup we are constantly emphasizingthe need for nonprofits and public libraries to have a backup plan for their technology incase disaster strikes. and it’s also important to be up on the latest news and technologythat is being used for disaster prep. so i wanted to tell you a little bitabout what we might see in 2015 and beyond. so i made this short little list here onthis slide. so i put drones as the top one

because i think this really has the mostpotential. personally, i find drones a little scary and we definitely know that someof the scarier use cases for them, but drones could actually have potentialfor food supply and first aid delivery in areas that are affected by disaster, and mightnot be reachable by ground or by larger vehicles. another big one is 3-d printing. thathas come up earlier in this webinar. and i really think that that’s going to be a hugetechnology overall, but especially for disaster relief it has a lot of potential. you can manufacturesupplies on demand like water filters or medical supplies like splints. in haiti theywere using it to print umbilical clips at a clinic. and one of the things that jim touched on earlierwas the price drop in consumer electronics.

and i think that’s really going to affect 3-dprinters too. they are going to become more mainstream as the price comes down. biometrics, that’ssomething like face or fingerprint recognition. any use for this might be like identifyingpeople when their physical identifiers like a driver’s license orid is destroyed in disaster. and then finally – oh, i didthese out of order. i’m sorry. smart buildings, that’s technology in homesthat can alert responders to different situations that might be happening in a home like a fireor a flood or mudslide, or something like that. so all of these technologies have hugepotential. and the red cross is actually holding these tech workshops all over the world. it’s atwo-year initiative. and i actually had the honor

of attending the one in san francisco. andthe idea is to come up with real solutions and plans using these emerging technologies. andred cross is actually going to turn these into pilots that they will be able to use in disasters. so it’ssuper interesting and it is definitely something that we should all be paying attentionto. and the red cross actually has a blog called “tech 4 resilience,” tech and thenthe number 4 resilience dot blogspot dot com. i’ll share that url in the chat. and becky,i think we can include it in the notes. but it is a good way to sort of stay on topof the technologies that they are exploring, the programs that they are piloting, andhow we can be more resilient communities with these emergingtechnologies in 2015 and beyond.

so that’s pretty much itfor me, back to you becky. becky: terrific, really interesting stuff.and i just read recently that in massachusetts they were able – maybe it was atstanford. i’m mixing up schools now. but they were able to 3-d print a blood vessel.so my question earlier around 3-d printed kidneys was sort of a joke, but it is on the track togetting there which i think is pretty amazing to think you could print a kidney instead of havingto be on a donor registry list for years waiting for one to become available that is a match.it’s kind of mind blowing and incredible. so feel free to chat your questions and tous. we have some here in the queue already, so i’ll get to those. before ginny, beforei have you mute yourself, we had a question.

it’s really on track with facebook and themessage that they’ve sent out that they are going to reduce some of the sponsored contentor the way that it is in your feed. how do you see that impacting organizations,nonprofits, and libraries, and causes that are trying to grow their audience onfacebook? do you think that the reduction in sponsored content will mean that thosewill actually get less play on facebook? it’s pretty clear now that it’s pay to playwith facebook. but if you want to have a presence there and really be seen by your audience thatyou almost need to be paying for sponsored content or promote your content with money. andthat is something that most organizations particularly smaller organizations reallylack. so how do you think that will impact?

do you think it might help those organizations thatare liked by their supporters get more attention, or do you think it mightactually harm them more? ginny: well, it kind of remains to be seen. idon’t know. facebook says it’s going to scale back sponsored content, but what does that mean?like how much are they going to scale back? they are not very specific and that is whatconcerns me. so it’s really hard to say. my hope is that less sponsored content,less advertisements means that nonprofits that have pages on facebook will get morevisibility. but it’s so hard to say with facebook. i find that their algorithms and the way that theyare constantly changing the way they present content is really confusing and not as transparentas it could be. and i think they are trying,

but it’s still really hard to predict. it’s justone of those things that kind of remains to be seen. i don’t think though, in 2015, that if you arekind of on the fence about shelling out the money for sponsored content, i'd hold off on that forright now if you don’t really have the budget for it, because if the scaling back ofsponsored content really does take effect you won’t need to pay to play iguess. it won’t be as important. becky: right. that is a good tip. and i thinkthe term that people have been starting to hear more and more, “if you’re not paying for it,then you are the product.” so as users of facebook and consumers or participating in networks thatare privately owned we are often the product, and our data that is collected there is theproduct that is being shared and sold and marketed

to companies that are using thatinformation to better sell us stuff which i think is what most of that sponsoredcontent is. it is not mostly for social good. most of it is trying to sellus some product or another. so it’s really interesting to watch how thatchanges and how our interaction as individuals and communities with those tools can feedinto that data stream and how it’s been used. so to switch gears here a little bit, iwanted to have jim or matt, either of you guys might have a little more insight into this one.will there be an apple pay equivalent for android? do you know if that is in the works? do youknow if we can expect the ease of an apple pay in that frictionless process ofpaying with a one click device?

do you think that is coming to android? jim: yeah, this is jim. yes, actuallythere is an android thing already out there and everybody is moving quickly toward theone click payment, i mean really quickly toward the one click payment. appleis not going to be the only one. absolutely it’s not going to be the only one.the android version is called android pay. and i would say within a year all of the mobilewallet services will have a one click option. becky: great. and i’d imagine it be interestingto see how that competes with for example, the red cross and their mobiledonations they get through text messaging which they kind of were the big splash onthe scene after haiti, and then after japan

in collecting hundreds of millions of dollars throughthose $10 text this code to make a $10 donation. i’m just wondering how these pay appsare going to be changing sms donations and whether that will impact our community,whether it is worth investing in it? matt: this is matt. just real quick onthat, the whole foundation of the payments, banking payment systems etc., it’s one ofthese cases where definitely some countries when you look at m-paisa and you look at a thirdof america is on bank or has restricted banking, and you don’t have a sort of mainstreamfacility here to address that, but there are countries in africa where 60%to 70% of the population is using m-paisa on a regular, semi-regular basis. sothis stuff is another, more examples

of the automation of payments and banking willcome behind that, and just sort of the foundations of this system changing. so it really makesense to be up on what is going on there and how that can impact nonprofits inpositive ways in terms of donations, because it is only going to become easier andeasier for folks to make that click to contribute and so on. so how do westay out ahead of that? becky: and how do i prevent mytoddler from doing that left and right? bruce actually makes an interestingcomment in the chat about apple pay is built for one company’s product andandroid is supported by many companies, so it may be longer to adopt due to havingmultiple platforms that will need to have this built

for the htc phones and the samsungs andeverybody else who’s got an android device on their product on their platform. interestingstuff. so we have a couple of other questions here. kate asked, “do you see many nonprofitsmaking successful use of tumblr?” may be ginny, this would be a good one foryou. do you want to take a stab at that one? ginny: sure. yes, i think tumblr is kind ofan interesting one. a lot of people feared that when yahoo bought them tumblr was going tochange everything and it wasn’t going to be the fun micro-blogging platform that it is. and itreally hasn’t changed. yahoo has pretty much not touched it. so i think it’s still a veryviable platform especially for nonprofits and especially for doing cause awareness. we’veseen a lot of great activism come out of tumblr.

and also, twitter as well, hasbeen a great platform for that. so yeah, i think nonprofits shoulddefinitely look into tumblr. and you know, if you are getting a lot of followers and you aregetting a lot of re-blogs and you are getting a lot of traction, stick with it. if not so much,don’t invest as much time in it. it’s sort of – you got a look at what your community isusing and what your community’s talking about. if tumbler seems like the right place forit then you should definitely go with it. but if you are not getting a lot of traction orreadership from it, then maybe scale back on it. it’s definitely worth trying though. becky: yeah, that’s a great point. and i think that’sthe case with any new tool to really kind of look

at where your community is at. and if they areinterested in it, using it, if they are already there, then it might be worth investing in.if not, you might be talking to yourself which is not going tohelp any of us, is it? so another question here, and i think jim i’dlove it if you could take a stab at this one. this one is kind of specific soi’m going to broaden it a bit. but carolyn was asking about adobe softwareand sort of their monthly charge subscription versus an installed software package. and i thinkit speaks more to the broader question of the cloud. and if you could talk briefly about whatwe are seeing with companies like adobe and many, many others that are movingtheir traditional installed software,

and instead moving a lot of their productsor essentially all of them into the cloud as we move forward. office with microsoftis now office online apps and office 365. so a lot of these companies are doing that.do you have a thought or prediction around how much more of that we can expect to seeand whether we will see some hybridization of that where you can haveboth? what do you think? jim: oh gosh, you know, i did cover thatin the piece i wrote on techsoup.org, a little bit on hybrid cloud. hybrid cloud meansthat part of your infrastructure is in the cloud and it probably will be about storingyour data in the cloud in some way because that’s maybe theeasiest and most prominent way,

and certainly one of the cheapest ways. one of the trends that happened in2014 and will happen more in 2015 is what they call “race to the bottom” oncloud storage, cheaper, cheaper, cheaper, always cheaper. hybrid cloud is you havesome of your infrastructure in your office and some of it in the cloud. so we are expectingthat trend. certainly we got a recommendation on that from our partner in techsoup canada, saidthat’s a big deal there. it’s happening like crazy. on adobe creative cloud, adobe is a techsoupdonor partner and we don’t know exactly when but we expect that adobe creative cloudwill launch on techsoup, hopefully in 2015. i’ll make a bold prediction that it will launch.and the way it works is that adobe software

is going to be actually the same as it has been.it’s actually a software that you download and install on your computer just like you always did. infact, it is sort of like an on-premises software. however, the way you pay for it ismonthly. so in terms of nonprofits, we are seeing a race to the cloud reallyaccelerating from when we looked at it really in depth in 2012. the cloudis here to stay and it is accelerating and it is going to be a much bigger business. andeventually, we expect everybody will be operating in the cloud in some shape or form. andthe big difference in terms of cloud, it’s basically renting software ratherthan buying software as you probably know. you just pay for it on a monthly basis.

becky: and we sure hope that all thatprivacy and encryption work that is being done will make all of those things secure as well asthe mobile payments and one click payment services that are developing. with that we’ve got to goahead and wrap it up. so thank you all for sharing your predictions. and thank you to theaudience for sharing some of your own and asking great questions. hereare a couple of additional resources that might be of interest. i have a linkin here to jim’s predictions blog post that has more areas than what wecovered today. and we also have a link to lucy bernholz’s philanthropybuzzwords for 2015 and her blueprint 2015 which is a 36 page monster of aprediction document that you can look at

that is really an interesting look at howphilanthropy and technology maybe changing in the coming year. and then there’s alsoa link to that nominet trust 100 list. thank you so much everybody forjoining us. we hope you’ll join us again at one of our upcoming webinars. we have quite afew events happening before the end of the year. we have a webinar next week for librarieson how to build websites on a budget. we have following that a soupchat which is a chatin our forums where you can get real-time answers to your questions about how to build anddesign websites for your nonprofit or library. then we have a webinar on the 18th onhow to get donations through techsoup. so if you are new to us and want toknow how to access the donation program

or you just need a refresher and somequestions answered, join us for that. and immediately following that we will have mattbauer back on the line, not actually on the line but on the forums for another livesoupchat on mobile and social good. so if you have questions about the mobile topicand topics and where we are going with those in social good, join us for that. and thenon 23 december that is the deadline for 2014 donation requests. and then all the way injanuary for those of you joining us from libraries, we will have a webinar just for you onhow to get tech donations for your library. thanks so much to jim, ginny and matt. andthank you also to ale bezdikian for helping on the back end managing those chat questions.lastly, thank you to our webinar sponsor

readytalk for providing the use of thisplatform. we are using the readytalk 500 tool which is available in techsoup’s donationcatalog. thank you so much everyone. please take a moment to complete thepostevent survey when the screen pops up so we can continue toimprove our webinar program. thank you so much everyone,and have a great day. bye-bye.