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stricker: good morning. we have a really packedagenda today, so i'm just gonna go througha couple of very quick housekeepingthings before we begin. i'm gabriel stricker, andfor those of you who are here, if you're having any problemsjust using the wi-fi, please just raise your hand, and someone will come overand help you. actually, i do see a handfulof hands here,

so please just keep them up,and someone will come over and do some tech supporton the fly. for those of you who aretuning in via our live stream, we're gonna be havinga q & a at the endof today's program. and if you have questions,please email them to us at chrome2010@google.com. that's chrome2010@google.com, and we'll read them

and address as manyof your questions as we can right after the program. and so,without further ado, i'd like to hand it overto our vice president of product management,mr. sundar pichai. thank you. [applause] pichai: thank you allfor coming. i really appreciateyour time.

last year when we hadthis event, about a year ago, we had it backin mountain view. and i know a lot of youhad difficulty getting there in the morning. so we tried to do itin san francisco this time, so hopefullyit was a bit easier for most of you. we have a lot of stuffto cover today. there are three main areaswe're gonna cover today.

first is chrome. we launched chromeabout two years ago, so we want to give an updateon where we are today, and give you a previewof some of the upcoming features in chrome. the second areawe want to talk about is chrome web store. about six months ago,at google i/o, we had announced detailsof the web store,

and we've mad a lotof progress since then. and so we want to give youan update on the web store. the third area, where we willfocus most of our time today, is chrome os. a year ago we announcedthe open-source project behind, chrome os, and we have been workingwith the community and partners to make a lot of progress. so we want to show you someexciting news there as well.

so let's get started. the first thing is chrome. when we launched chrome,the fundamental insight for us behind chrome was recognizingthat the web had shifted from documents,simple text pages, to rich interactiveapplications. what we now call asthe ajax web 2.0 revolution. it was a prettyprofound shift, and most browsers were builtfor the era of simple web pages.

so we actually thoughtof chrome almost as a modernoperating system for web applications. we brought in principlesof modern operating systems into the world of browsers. and we focusedon three main things-- speed, simplicity,and security. i want to share with youin each of these areas what are we doing now.

but let's first recapas to where we are in terms of our users. the last number we announcedwas during google i/o six months ago. we had reached70 million active users. we are very, very conservativein how we count users in chrome. these are primary userswho use chrome as their day-to-day browser. in the six monthssince google i/o,

we've had tremendous growth,and we are very excited to announce that we are at120 million users today. if you take a look at it, this growth is globalin nature. we have growthin every country. while we expect north americaand europe... western europe, et cetera,which is obvious, we have had a lot of tractionin emerging markets as well. in fact,there are several countries--

philippines, india, albania,et cetera, where we are closeto one in four. and in some cases,we are approaching one in three internet usersare using chrome. and if you look atleading tech blogs, we look at themas a leading indicator of where the rest of the broaderpopulation is moving. thee are several blogs,including techmeme, techcrunch, et cetera,

which have reported chromeas their leading browser. again, 120 million users. it actually representsa 300% growth since january of this year. so what is drivingthis growth? the single most commonpiece of feedback we get from our users... is that chrome is fast. so speed has beenour biggest focus since day one.

and we have a lot more featurescoming ahead. speed is not somethingwhich you can just layer on in the product. it's not a featurehere or there. it's a featurewhich is pervasive. we thought about itfrom the day one. from the time you clickon the icon to everything you doin the browser. and so it's built inall through the browser.

to give you a senseof some of our exciting upcoming featuresin chrome, i want to invite youour leader character in chrome comic book, as well as our directorof product management, brian rakowski. rakowski: thanks, sundar. and like sundar said,we're all about speed. so i'm gonna show youa couple of things

that we're doingon the chrome team to make chromemuch, much faster. speed is a multi-facetedproblem. there's a lot of thingswe're working on. but i'll just show youa couple. now, you might have noticeda couple of months ago we launched instanton the google home page. and it helps you getto your search results much, much faster.

so we were, of course, veryexcited about that in chrome. we wanted to getthe same benefits from the chrome omnibox. so just to refreshyour memory, i'll show you how instant worksin the google search box on the home pageby doing a query for my very favorite food,spaghetti tacos. and as you can see, beforei've even finished typing, before i've hit enter,

the results are showingin line in the page. it's really a nice experience. you can see whyit got us so excited, and why we wantedto get the same experience in chrome as omnibox. so i'll show you the exactsame query in the omnibox. this is what our team's beenworking on for a little while. and as you can see,the same experience. really fast.you get your search results.

a really good,slick experience. that's one partof the equation. but as you know,the omnibox is more-- is about more thanjust search results. it's also about getting to urlsthat you do to directly. so in my case,i'm a big sports fan. i tend to go to espn a lot. and the browser has learnedthat that's one of the urls that i'm going towhen i type "espn."

so it's instant in the omnibox.it gets even faster. rather than having to selectfrom a list of suggestions, and then commit the resultand load the page, all i have to do is typea single letter, and the page loads. so i'll show youwhat that means. i'll type an "e"for espn, and the page isalready loaded. i didn't have to hit enter, ididn't have to finish the query.

it's pretty nice.and it's not just espn. there's lots of other pagesthat i go to a lot. i tend to check what my friendsare doing on twitter a lot. type a "t" for twitter,and you can see the page loads instantly. i go check the newson cnn-- "c" for cnn-- and the page is thereright away. so it's a really greatexperience.

we're very excited about this. in case you missed it,i'll do it one more time. "e" for espn."t" for twitter. "c" for cnn. "e"...it's pretty fun. "t"..."c." [scattered applause] so that's instantin the omnibox. we want to makegetting to your pages

as quickly as possible,the way chrome works. the next thingi wanted to show you is about making different typesof content very fast. so one of the most importanttypes of content on the web is pdf, and we've been workingon a built-in pdf reader the number one thingthat we've been focusing on is making it really,really fast. so i'll show youwhat it looks like by doing a search for myvery favorite pdf on the web...

the chrome comic book. and don't be distractedby the dashing characters in this comic book. i will click on this link,and you can instead focus on the speed of the pdf reader. ready, click. it's--it's already there. it's pretty nice. but in fairness, it's onlya 20 or 30-page pdf.

so i want to show you somethingthat's a little bit tougher. i bookmarked a perhapsmore important, but less interesting pdf--the health care reform bill. and i'll give it a click. it's actually 1,990 pagesof pdf. and ready, click.it's already there. and you can see the whole thingin all its glory. you can scroll down,and you can even see it's 1,990 pages.

so that's pdf reader in chrome.very, very fast. makes loading pdfsa breeze. and we're really excitedabout what we've got there. now, another type of contentthat we want to make faster is graphical contenton the web. and our team has beenworking very hard, on hardware acceleration. and just to make surewe're all on the same page, when i talk abouthardware acceleration,

i'm talking about offloadingas much of the work, and rendering graphical contentto the gpu from the cpu as possible now, the gpu is the secondprocessor on your computer, specifically designed forrendering graphical content. historically, gpu'sgraphical content on the web-- the only content you couldoffload to the gpu has been stuff like transitionsand animations and things like that.

which are very nice. makes for much moreinteractive web sites. but we've also been addingsome apis to the web platform that allow you to doreal rich 3-d immersive scenes in the browser. so i'll show youan example of that. the technology thatwe're using for this is called webgl. and this is a demoof a little aquarium.

and as it loads, you'll see, there'll be a bunch of fishswimming around in the aquarium. all the assetsare now loaded. and webgl is doing all the workto make sure we keep track of the lighting,the shadows, which fish is in frontof the other fish, and all the different layersthat correspond to the locationsof the fish.

and as i add more fishto the aquarium, it gets--there's more work to do. and all this is being offloadedto the gpu. and that's why it can beso responsive, and the path of the fishcan be so smooth. i'll even adda few more fish. i can change the view,and you'll see that it's actuallya spherical aquarium. you can see the light reflectingoff the sides of the tank,

and the walls reflectingoff the sides. it's a pretty complicated scenefrom a graphics perspective. and you can seethere's some sharks in there. and if i unveilmy secret feature, you can see lasers shootingout of the sharks' eyes. and the lasers will actuallyrefract as they come around the bendoff the side of the tank, as if it werea real 3-d aquarium with a real spherical tank.

you can see the refractionright now as they come around the bend. so it's pretty cool.it's a really nice example of what you can do with graphicsin today's web. and just to prove we can, i'll ratchet us upto 1,000 fish. and the browser canstill handle it. so that's pretty cool.we're excited about that. now, the next one isanother example

of something you can doin webgl. this is a visualizationof earthquakes that have happenedin the last year overlaid on a globe. and you kind of spin the globe. has a little, real--a feel of real gravity and the spin of the earth as you grab it and fling it. you can kind of seewhere the fault lines are,

based on wherethe earthquakes are happening. each one of these dotsrepresents an earthquake. and the farther away the dot isfrom the surface of the earth represents a largerearthquake. so i can even pickone of these earthquakes from the sidebar here, and the globe will spinto that location, zoom in, and you'll see a completelyunscientific and completely gratuitousanimation,

but still somewhatillustrative of what an earthquakemight look like if you could see it,and we were in space. uh, here we go. there it is. so pretty cool. now, i have one more demoof what you can do with webgl on the browser. and this one'sa great example

of something that happenswhen a team hears about the capabilitiesin the browser, and they get excitedabout something they've been wanting to dofor a while. so this comes to usfrom the google health team. as you can see,it's a model of a body. you can move it around,you can spin it. you can zoom in and out. and i'll be very careful abouthow i do this next part,

or else this would have beena demo that would have beenbetter suited for incognito. but you can remove layers. and we'll just skip aheadto remove the musculature. you can see the bones. you can hide the bonesand see the organs. you can hide the organsand see the circulatory and nervous system. and, of course, you can zoom inand navigate around.

it's very nice. the other cool thingyou can do here is you can actually searchfor a body part. i always get confused betweenthe femur and the fibula, so i'll just type in "f." there you can see the femur.the fibula's the one below it. femur, fibula. and you can learn abouta whole bunch of other body parts just byscrolling down the list.

the layers will hid and showappropriately. zoom in to the rightlocations and you can seeall these different body parts. and it's very smooth. all this work is happeningon the gpu. really easy to transitionbetween these two states. it's a great experience. so i'm very excited to seewhat else people will build, given these apisin the browser.

and we'll see what elseis in store. but the most important thing isit's all going to be really, really fast. pichai: thanks, brian. i always get excitedwhen new capabilities are added to browsers because developers arevery imaginative. and i can only imaginethe kind of rich 3-d graphical applicationsyou're going to see on the web.

in fact,this liquid galaxy demo of all the fish running aroundis in the back of the hall. and if you get a chance, youshould take a look at it later. continuing on speed... this is something, you know,we invest most of our time on. the whole speed journey for us,when we launched chrome, started with somethingcalled v8. it was a brand newjavascript engine

which was built by a teamin denmark. which was, at that time, the best in classjavascript engine. when we launched v8,we were 8x faster in 2008 than the fastestjavascript performance out there on the market. and compared to ie, we wereabout 16x faster. most users on the web wereusing ie at that time. and so we were about16x faster.

we have continued to workon this javascript performance in every single releaseof chrome since then. so if you look at howwe have progressed in the last few versions, we have made v8another 4x faster. so it is about 32x fasterthan web browsers were two years ago. the good new is, becausev8 is open-source, a lot of browsers are improvingjavascript performance,

and the web is gettingmuch faster. we are very excited to announcethat today we are adding an enhancementto v8. it is called crankshaft, and it can be anywhereup to 2x faster, depending on the benchmarkyou use. so with v8 today--with crankshaft, which uses a technologycalled adaptive compiling, we are about 50x as fastas web browsers were

just two years ago. and if you compare itto ie two years ago, we are 100x faster. so something which tookabout a minute to execute in javascriptabout two years ago can happen in less thana second today. that's progress,in terms of speed, and it makes the webmuch, much faster. the next areawe focus on in chrome

is simplicity. in fact, the name chromecomes from the fact that we wanted to focus onthe content of the web page, not the chromeof the browser. if you looked atan average browser at the timewe launched chrome-- --if you take roughly800 x 600 screen size-- about 1/3 of thatscreen real estate was used by the chromeof the browser.

only 2/3 of the real estatewas left for the contentof the web page. the second insight we hadin chrome was that chrome is only a toolto help users use the web. the browser is only therefor you to use the web. and so the browser should beas minimal as possible. we constantly--while it is subtle and most people wouldn'tnotice it-- we constantly lookat every pixel

to free up real estatefor the browser. we are now downto seven click targets on the top of the browser. but simplicity is notjust ui alone. again, just like speed,it goes beyond ui into all aspectsof the browser. here are a few additionalthings we do. today, for most browsers, users are responsiblefor making sure

the browser is the latestand most secure version. if you use google chrome,we make sure we seamlessly and transparently auto-updateusers to the latest version. we have had over 30stable updates in chrome in the last two years,and users never noticed. we take care of it for them. so that's simplicity. the second thing iswe never, ever interrupt users when they're using chromewith modal dialogues.

by modal dialogues,i'm talking about dialogues which appear in frontof your browser asking you a question. you will never see thatin chrome. and so, again, it addsto the simplicity experience so that you can focuson the web. today we are very excitedto announce a third area, which i think reallyimproves simplicity. we call this the samechrome experience everywhere.

if you go to chrome today,in your preferences menu you can turn on a featurecalled chrome sync. when you turn on that feature, you can choose which datayou want to sync. you can sync every aspectof your data-- bookmarks, themes,extensions, applications-- so that chrome feels the same--personalized chrome-- independent of the machineyou use. it really makes the browsermuch simpler to use.

the third area on chromewe want to talk to you about is security. security's kind of a dull areato talk about, but it turns out it's the mostimportant area for users. they get impacted every day. in fact, the bad guys have itvery, very easy on the web nowadays. they don't even needto work hard to find exploits. they can actually waitto hear about a known exploit.

so there's an exploitin a browser, and the browser has put outa new version. users don't updatetheir browser frequently. in fact, there isa big, long window before people update theirbrowser to the latest version. so if you're a bad guy,you can actually wait. wait till the exploitis identified. there is a known patchfor it out. you can still go and compromiseall those users

who haven't been updatedto the latest version. so we are working to solvethat problem in chrome. it is never possible to designa perfectly secure system. so the way we approachsecurity is what we calldefense in depth. hence the castle analogy. you have to build many,many layers of security so that if the first layerbreaks down, the second layer is thereto protect you, and so on.

so there are three main thingswe do in chrome to keep users safe. the first isfull auto-updates. it is extraordinarilyimportant that you are alwayson the latest and the most secure version. we take care of thatfor users. the second is whatwe call sandboxing. what do we meanby sandboxing?

sandboxing means in casea bad piece of code, malware, gets in your browser, that it is containedwithin the browser, and it cannot escape it to compromisethe rest of your system. it cannot persiston a system. it cannot read your data. it cannot log ontoyour firmware and, you know, read yourkeyboard strokes, et cetera.

so we protect that. people use the wordsandbox casually, but in the worldof security, among security researchers,it has a very precise meaning. they call thisa "security boundary." chrome is the onlytrue sandbox available in modern browsers. there are severalresearch papers which validate this,

and it providesstate-of-the-art security for people browsingthe web today. today we are excitedto talk about the next step in sandboxing,which is plug-in sandboxing. you know, we havesandbox web pages. but it turns out anothercommon-use case in browsers is to use plug-ins. plug-ins aren't sandboxedin browsers today, and so that isa security vector.

we are working with someof the most popular plug-ins out there. we started with pdf. brian gave you a demoof how fast pdf is in chrome. but what he didn't mention isit is fully built into chrome, we constantly keep it updated, and it runs withinthe chrome sandbox. the next area we are working onis with autob. we are working closelywith autob to make sure flash--

flash is currentlybuilt into chrome. we update chrome usersto the latest and secure version of flashall the time. and we have partiallysandboxed flash, and we are going to beworking with autob to make itfully sandboxed as well. so again, security is somethingwhich impacts users on a day-to-day basis, and we are workingvery, very hard

to make chrome secure. so the combination of speed,simplicity, and security is what we hopehas helped us get tremendous eruptionin the marketplace. we are at 120 million users, and we thank usersfor their support, and we look forwardto more innovations there. moving on beyond chrome, the next big major featurewhich we are offering in chrome

to usersis the chrome web store. about six months ago at i/o, we first gave detailsof this project. since then, we announceda developer sdk, and we've made lotsof progress. there are many, many partnerswho have been working very closely with us in termsof getting applications ready. so we actually want to--want to give you a full demo of where the web store is today.

but it's worth recappingwhy we started working on the problemin the first place. the web has thousands andthousand of applications. more than any of us can count. but it is really really hardfor us to discover these applications. i gave this example at i/o wherei was trying find a chess game for my kidsand it was very hard. i searched for it.

a lot of links,but no ratings, no reviews. i did not know which wasthe best game to go and play. but once i found one, later wheni came back to my computer, i couldn't remember how to goback to it, et cetera. i keep encounteringthis problem, most recently, on my phone,i discovered this amazing application called flixster. it's about movies,it's about reviews, you can find showtimes.

it's a really nice app. i come back to my computer. it turns out flixster is rightthere on the web as well. but somehow i had neverknown about it. and this problem resonateswith a lot of people. so our goal was to help usersdiscover these applications. from a developer standpoint,it's really hard to stand out in this world of applications, and more importantly it's veryhard to monetize applications.

you have one tool in yourarsenal which is advertising. that works great in many cases,but there are cases where it doesn't work so well. people want to get paidfor their apps, but today users don't trusta small independent developer and go to some site which theydon't know about and pay $2, $3, or $4. they hesitate to do that. those are the problemswe set out to solve

with the chrome web store. so let's take a look. i would liketo invite kan liu, who is a product manageron chrome, who is gonna help us demothe chrome web store. so let's start by lookingat the gallery, which is the landing pageof the chrome web store. so it is meant for discovery. it is very rich, visual,interactive,

and we constantly workto feature new applications. so let's poke around and seewhat we can find. let's go ahead and clickthe news category. i'm a huge news fan. so i tend to catch up ona lot of news. and as you can see, there areseveral news applications which are alreadyin the gallery. one application which capturesmy eye is npr. i listen to npr all the time.

it seems to have high ratings. we already installed thisapplication on this machine, so we'll go ahead and show itto you. so if you go to the nprapplication, what you find is it looks verydifferent from a web page today. so npr has done some cool workon mobile platforms and they have brought a lotof those elements to the web. so you can see it's a very rich,interactive application. and it's very, very easyto browse news.

my favorite featureis playlists. you can click on any articleyou like and keep adding itto the playlists. and once you are done, you can have it playin the background while you continue browsingthe web. man on web: from npr music,you're listening to a special performanceby elton john and leon russell. pichai: the next applicationi want to show to you

is sports illustrated. at google i/o, we gave you afull demo of sports illustrated. i'm very excited to saythe app is ready. i've been using it now. they call it si snapshot. sports illustrated is knownfor the quality of their photos. as a sports fan,you love the amazing quality of the photos they have, and they have a created anentire visual rich experience.

you can consume the whole day'ssports information just on photos. and you can even goand personalize it for you. there's a content sectioncalled my si. and if you set it up,you will get sports news for your area, things you like,teams you like, etc. again, a rich, visual,interactive application. not what you commonly expectto see on the web. let's go back to the gallery.

another category of applications which we are very,very excited about is games. turns out, games are the mostpopular applications in every app store. so we've been working very hardon games as well. and so we wanna show youhow that works. there's a game herein the featured category called dreams 2. i'm constantly looking fornew games for my kids.

so here, this game is $1.99. we wanna show you how easy it isto purchase an app in the chrome web store. let's go ahead and buyand install it. so it's all integratedwith your account. so you enter your credentials. we do a lot of work to make surewe deduct fraud, etc. and so there is processingwhich happens in the background. and it takes about fiveto ten seconds,

and we get done with install. so this is a simple appwhich is-- normally, when i look for appswith my kids, these are apps in which i hopethey will spend a few minutes and i can get a break. this fits that categoryreally well. so you go there. i've tried playing this game.i never do well. but my daughter is amazingat it.

so you just sort of finddifferences. turns out kan is not thatgood at it either. so let's stop playing. but again, this is a gamethat's done in flash. works great. and you can see you can purchaseit easily in the web store. we are actually offeringdevelopers a variety of choices as to how to monetizetheir applications. so we want to put developersin control

of how they wannareach users. and so let's pick another app,which is cloud canvas. this is a different categoryof app. it's a drawing.it's a painting app. it's really good.it's a productivity app. you know, it is--let's go ahead and find that. it is about--i think it's $4.99 a month. so it's a subscription app. what they have done is they wantto offer users the ability

to try it for free. so you can go aheadand try it for free. it's entirely upto the developer in terms of how long do theygive a trial period, etc. so we wanna offer the entirespectrum of options to developers and let developers choosehow they wanna reach users. so we've given youa few demos. the primary purposeof the web store

is to showcase partners. so we've been working withreally, really major partners. people who develop incrediblypowerful applications and reach tens of millionsof users. so i wanna start by invitingmarc frons from the new york times-- one of my favorite newspublications-- to give us a demo. frons: i'll take that.

good morning.good morning, everyone. first, thank you,sundar. first, i'd like to introducemy colleagues. andre behrens,our lead software engineer, and paul lau,our graphic designer. ever since the launchof our web site in 1996, the new york times has beenknown as a technology innovator. today, we're excited to unveilthe next innovation in digital journalism.

nytimes for the chromeweb store. an app that expandsthe boundaries of what's possible on the web. we built this appfrom the ground up using the latest in bleedingedge web technologies. html5, css3,advanced javascript, and some special featuresof the new chrome browser. the result is a spectacularnew way to read and share newsand information,

one that combines the immediacyand interactivity of our award-winning web sitewith the readability, speed, and seamless navigationof an app. let's take a look. with nytimes for chrome,you can browse the web your way. the app comes withten customized skins that let you scan headlinesand everything from the most graphicalto the most basic. here's a quick sampling.

with the email-likelines view, you can browse headlinesin no time. the text-rich words skincomes close to mimicking the look and feelof a print newspaper. and on the opposite endof the visual spectrum, the photo gallery allows youto see the news and pictures. there's a big picture skinwe call stack which showcases our stunningimages and photography. let's go to my favorite--the priority view--

which displays the articlesin the order of importance selected by our editors. navigate between sectionsusing your keyboard. or if you happen to be usinga touch screen device, with the flick of a finger. you can access the full listof keyboard commands by clickingon the shortcuts icon. the stories themselveshave never looked more beautiful or more engaging or been easierto read and share.

you can also browse an entiresection of articles for more than any storywith the touch of a cursor key. it's very fast. there are up-to-the-minutebreaking news alerts. and for those times when you'renot connected to the internet, you can read our contentoffline. installing the app is as simpleas clicking on the times icon so there it is. we're truly excited to bepioneering the next generation

or open web technologieswith google. it's only the beginningof what we can achieve. good job. pichai: so the single thingwhich excites me most about the new york timesapplication is that it works offline. so we'll talk about this later. it's an important use casewhich we are addressing through the chrome web store.

a lot of application you seeon the chrome web store works offline even when you haveno connectivity. i talked earlier aboutthe importance of games on the web store. so i wanna invite one of theleading market players in the world of gaming, ea. so we have the chief operatingofficer of ea john schappert. schappert: thanks, sundar,and hi, everyone. ea's been a leader ininteractive entertainment

for more than 25 years. and much of that leadershipis built on the innovation of strong brands and franchises. today, we're proud to bringour strong games and franchises to the google chrome web store with its integratedpayment system. now let me show you oneof those games. a few years ago,we acquired pogo.com. pogo.com is a greatsuite of web-based games

with a strong and loyalfollowing of players. and one of the flagshiptitles on pogo.com is poppit. now here's poppit. in standard--this ishow it looks right now. you can play poppit. i'm going to goover the rules of poppit, just so we know how to play. so with poppit, wheneveryou see two or more

balloons ofthe same color touching, you, well...you pop them. so--again, i threw a lot ofinformation your way, so we're going todo that one more time. so wheneveryou see two or more of the same coloredballoons touching, you pop them! right? so anyway, poppitis a simple and fun game

that everyone can play. it is played by millionseach and every month, and it'sjust a great game. now recently... with the help ofthe google web toolkit, we were able to convert poppitinto a state-of-the-art html5 web appin less than 48 hours. so you saw poppit today. now with me ismy colleague, keith emnett,

who's going to show youthe new version of poppitrunning in chrome. so we're goingto start a game here. you can see thesame game-playing mechanics. you see two or moreballoons of the same color, you pop them. but i think poppit playersaround the world are really going to lovethis new poppit experience. i think the first thingthat they're going to notice

is the performance. it's blazing fast. it's simply the fastest andsmoothest playing poppit we've ever made. now the next thingthey're going to notice are the graphics. it's in fullhigh definition right now. and it'sthe best-looking poppit, again, they've ever played.

so...for all itssophistication and technology, it's still the samesimple and fun poppit, it just is faster andprettier than ever before. so that's thenew version of poppit. and you know, whenwe made poppit, we thought, "it's so much fun,everyone should have it." and so they will. today, i'm proudto announce that poppit will be embedded inthe new chrome 9 release.

so when you download chrome, you'll also get poppit. but you can alsodownload poppit today on the newgoogle chrome web store, along with a suite ofour other ea games right now. so we'rereal excited about chrome 9, and the newgoogle chrome web store. and hopeyou like our games there. pichai: thank you.

another exciting gamefor me to play with my kids. since they did see poppiton the web store. the final, final partnerwe want to invite onstage for the web store, is one ofthe pioneers of the web. amazon. you know, they've beenwriting great applications. you've seen a lotof their great applications on the web,on mobile platforms. and today, wehave two exciting apps

they want to announcefor the chrome web store. so to talk about that,i want to invite eva manolis and david limpfrom amazon. manolis: thank you. good morning. you know, as the web has becomemore powerful and immersive, amazon isconstantly exploring ways that we can take advantageof that for our customers. we're really excitedabout the opportunity

to distributesome of these new apps we've been developingthrough the chrome web store. the one i want to talk abouttoday is windowshop. which will be available--is now available, actually, windowshop takesthe uncompromising shopping experiencethat amazon customers have come to know and love with a completelynew and fluid interface. with windowshop,you can browse best sellers

in consumer electronicsand books. everything we've got. new releasesfor music and for movies, sports and outdoors,clothing-- virtually everything that'savailable through amazon. we've alsodesigned a new way to search and browseour selection. being the holiday season,let's do a quick search for--oh, i don't know--cake.

as you'd expect, there'smany, many books on cakes. there's new music and old musicfrom the band cake. there's lots of toolsyou can use to decorate cakes. if you'rea little less ambitious, you can buya ready-made cake. have it shipped to your home. it's--oh--one of the thingsi've noticed about this app is it's a very expensive appfor everybody developing it, 'cause we're constantlyfinding new things

we didn't plan to buythat we ended up buying on windowshop. tons of toys. and i thinkthe great thing that we're doing with windowshopis we take all of the greatproducts and images, and all the informationwe have about our products, and brought it to youon windowshop. just like we haveon amazon.com.

so all thehigh-resolution imagery is there for you to enjoy. a lot of informationabout the product. and of course,importantly, all ofour customer reviews. that one hasnot yet been reviewed. you can take a look atsome of our other products-- all availablethrough windowshop.com. and of course youcan also browse through

all of the great selectionwe have for kindle in our kindle store. let's take a look atthis one here. not quitesure what those are. "cake pops." i'd like toturn it over to dave, and he'll tell a little bitmore about "cake pops." limp: great.thanks, eva. so for the past overthree years,

we've--at amazon,have been executing on a vision for kindle,to offer a big vision. which is to giveevery book ever printed in any languageanywhere in the world, in less than 60 seconds. and to execute against that, we've builta great kindle device. but we also have builta series of applications for all sortsof different platforms,

from android to ios. and today, thoseallow you as a user to buy onceand read anywhere. so we're very excited today to be able to announcefor the first time and show forthe first time, actually, kindle for the web. this is an applicationthat's been built from the ground upusing html5

to give you the accessto all the books that you love directly within the browser. and you do itwithout any plug-ins and without any downloads. so it's really,really cool. let's go ahead and exit out of the windowshopapplication here. and we'll go ahead andbring up the-- the beginning here, andlaunch kindle for the web.

the first thing thatyou're going to see here is that it's ano compromise application. it lookslike an application, it feelslike an application, and you can navigatethrough it. so this is ourtraditional grid view. and you notice,because it is kindle, all of the booksthat i have available to me are all backed upinto the cloud.

so they'rehere ready for me, even though i'm comingat this from a web browser. but because we had accessto new html5 technology and different typesof things from the web, we are ableto give different views to this information as well. so this isone of my favorites. this is a flow view thatwe've been able to add to the application.

and you can see asi kind of dial through here, you get very,very high performance as we lookthrough the books that arein my library now. the book that evajust showed on windowshop here is "cake pops." i'll--sorry about that. go back to "cake pops" here. click through to that.

and--oops. - manolis: a little too fast.- limp: i guess. i don't knowwhat's happening. there it goes. so we have "cake pops" upon the screen now. and what--becausewe're using web technologies, we can integrate witha lot of the other properties that amazon has. so here we've broughtin some of the information

we have from our socialnetworking site on reading, called shelfari. people can do character--character plots, and give you summaries ofwhat's going on inside the book. but the most important thingis that we can quickly go off and kind of read this book. and, like always withour philosophy around kindle, once you getinside of the book, we want the--we wantthe technology to disappear

and the bookto take front and center. we want you to beabsorbed in the story as the authororiginally intended. and here, we have a greatcookbook that shows you great, beautifulgraphical images of the book. and as i kind ofscroll back and forth, you notice things,like page turns, they don't get in your way. they're just seamless.they're very, very fast.

we also didn't compromiseat all about typography. we have great fonts in this. and as a user,you have the control to be able to set upyour line spacing, how you wantthe margins to look, how big and smallyou want the font to be up here on the screen. and we can go aheadand bring that up as we kind ofgo back and forth here.

and all of this hasbeen built inside of the web to be able to give youa great experience and be able to give youthat kindle experience that you wanttoday and tomorrow. now as we also move forward, not only doyou get this as a reader. but because thesetechnologies are embedded, anybody with a websiteout there today can take these,add them to the website,

and make their own websitea bookstore for themselves. and you can thenhave the one-click purchase right off to these booksthat you've seen here today. we're going to be in--launching kindle for the web early next year,and we hope that you all get a chance to try it out when it appearsin the chrome web store. thanks. pichai: thanks,eva and david.

really exciting thatwindowshop is launching today. and i can't waitto see kindle come on the weband the chrome web store. so... the web store is actuallyready for use today. so peoplecan go to this url. it will berolling out later today. anyone from chrome cango to the url, chrome.google.com/webstore,

and start using the store. we are starting offwith around 500 applications because we have beenworking directly with partners. but nowit's out in the open, and we expectthe number of applications to grow very, very sharply. again...what we willalso do is start featuring the storevery prominently in the "new tab" pageof chrome.

we'll start inthe u.s. and cuba, and start rolling it outall over the world with payment systemsintegrated. and our goalis to make sure developers can reachthe 120 million users of chrome. far morethan users available for anyother app store today. so we think it'sa very, very exciting step. and i can't wait forusers to try it out

and let usknow what they think. the third topic, which we want to give youan update on, is chrome os. so chrome os is somethingwe started working on in earnest about a year ago. and we announcedthe open source project. i think it's worth recapping why we started working onthis problem in the first place. when we launched chrome,

we noticed that, based on everydata that we could find, people live withinthe browser and use the webmost of the time. in fact, since 2004on your computers, it is very hardto name a single application outside of the web, a traditional desktopapplication, which is scaledto millions of the users. very hard to nameeven one.

and you can namehundreds of web applications. people are votingvery strongly. it's a very profound shift. on their computers,people live on the browser within the web. but if you look at howmost computers, most pcs work today, most of the code onthe system, most of the complexityon the system,

the security issuesyou run into the system, the maintenanceyou deal with the system, has nothing to dowith the browser or the web. in fact, if you were to writeoperating systems today, this is nothow you would write it. most operating systems todayon personal computers were designed beforethe web even existed. so we really wantedto take the opportunity

to rethink the personalcomputing experience for the modern web, where users livemost of their time on their favoriteof applications. and that is what chrome osis about. in fact, chrome osis nothing but the web. we have gone to great lengthsto make sure it's essentiallyas close as possible chrome running on hardwaredirectly.

sounds simplisticwhen you say that, but once you makethat fundamental assumption, once you makethe basic assumption, you can deliver a far simpler,safer, more secure,and a delightful experience. it's easy, actually,to show it rather than talk about it. so we're gonna give youa full demo from a chrome notebook.

we have a reference hardwarewe are gonna use for the purpose of this demo, and kan is gonna help me walk through, uh,walk through chrome os. let's first startwith your windows machine. so--because that's wherewe have been demoing chrome since then. we can minimizeand show you it's your pc. and you can see we havethe chrome web store.

this is kan's world. these are the applicationshe has installed. this is his theme. he clearly loves speed. probably why he loves chromeas well. so he has a rocket theme. uh, you can see he hasbookmarks on top. this is his world. a very,very personalized world.

so what you wantto go through is what a real useris going to go through when they first geta brand-new chrome notebook and they open itoutside their box. so they want to walk with youinto an experience. so let's imagine kan heardabout chrome notebooks and he wants to go aheadand start setting up a chrome notebook. so let's switch--switch now

to a chrome notebook and this is whatusers will see when they firstopen the lid. so you open the box. this is what you see. you have to choose your internetconnectivity, obviously, so you can do that. the next stepis for you to read. the second stepis for you to read

and accept termsand conditions. so once you do that,we check for updates. in this case, we are inthe latest version. and then you need to log into your machine. you can continue withoutlogging in if you want. the next step is for youto take a picture. it turns outabout 50% of users don't like their picturesbeing taken. so we need to improvethe step.

but kan, clearly,is not one of them. so let's go aheadand take a picture, kan. so we'll click "ok," and what you will seeis we are now-- we are gonna launch youinto the chrome notebook. four steps, and you're insidein a brand-new chrome notebook with your applications,your bookmarks, your themes,your extensions. zero to donein less than 60 seconds

on a brand-new machine. [cheers and applause] we--we wanted to compareand contrast this with setting up a pc. but we realizedwe wouldn't have time in this event for usto set up our entire pc and get you backto all your data. that's how much simplerthis experience can be. so...so this is howyou set up the computer.

so instant boot,instant set-up. another common use case people run into with theirlaptops, their notebooks, is... they constantly close the lid, because, you know they wantto save power. they want to put iton standby. then they really want to getback to the web very, very quickly. but it takes time foryour computer to wake up.

in fact, at google,i've seen this syndrome by which peopleactually walk around with their laptops open. because they know,once they close it, it takes them timeto go back, check where the nextmeeting is, et cetera. again, becausewe want to deliver the web to you instantly, we have taken the timeto make sure

we can resume instantlyas well. uh, we resumevery, very fast. in fact, we resume so fast, it's hard for the projectorsto keep up. so if you can bear with us, we're gonna get a real,live camera in. so let's go and putthe machine in standby. so now we are puttingthe laptop in full standby mode.

uh, this is, you know,it can last in days of standby mode. imagine kan wants to go outfor a movie that evening, so he just wants to findinformation about movies. let's go and resumethe chrome notebook and--and, you know,as you can see, the projectoris coming back now. but it demosand it's connected back to the internet instantly,

in all of milliseconds,every time. in fact,the delaying factor is for the userto move their hands, type on the keyboard, and complete the query. so again, you can set upthe machine instantly, it boots near-instantly, and resumes really instant. just really instant, so...

that's phenomenal. the third use casewe want to show to you about is, again, by buildingnothing but the web, we can do amazing things. we can deliver the sameexperience to you everywhere. so let's go backand get on the screen, both the pcand the chrome notebook. so on one side,you're seeing the pc, chrome running on the pc.

on the other side,you're seeing chrome running on a chrome notebook. so that's good,and it's common for users-- kan is gonna movearound his home, assuming he usesboth machines. he's gonna workon both machines. let's see howthat world looks like. why don't we go aheadand uninstall the theme from one of the machines?

so we're gonna go-- kan has changed his mindabout the theme. he's gotten tired of it.so he uninstalled the theme. let's go ahead and uninstallan application on the other machine. that is reader. so, you know, what-- you wanna go aheadand uninstall it, kan? liu: okay.pichai: okay, great.

so kan can go aheadand uninstall reader, and once he does,you see these changes propagate across all these machinesinstantly. so the theme has gone fromboth these machines, and the app shouldget uninstalled in about 10 to 20 seconds. so again, we make itpossible for you to get the same experienceeverywhere.

it really does not matterwhich application. the applicationis now gone. so does not matterwhich device you use. you can use chromeon your computer, on your windows, mac, move to chromeon a chrome notebook... within a matter of seconds. sometimes, like, literallywithin one second. we propagate your important dataeverywhere.

we call this the sameexperience everywhere. the fourth use case-- let's go backto the chrome notebook. the fourth use casewe want to show you is sharing. it's very common for all of usto share our computers. you know, we share it at homewith family and friends. but it's really hardto share your computers today. so in this case,kan is sharing his computer

with his wife. again, because we deliverthe same experience everywhere, all his wife needs to do,anytime, pick up the notebook. log in with hercredentials. she gets her experience. in fact, she canwalk away with the machine and it doesn't matterwhose machine this device really is. it is a truecloud computing device.

the other use casewhich we work to optimize is how do you share itwith a friend? you know, it's very common. for example,i go through this. i have friends visiting, and they occasionallywant to use my computer. i hesitate a little bitbecause, you know, i don't want them to seemy full browsing history. i see some discomfortwith them as well

as they areusing my machine. they're careful,because they're worried that i will have accessto their browsing history. so we've really thoughtabout this use case. so all your friendneeds to do is to clickon the guest mode. he can open your lid.it'll be here. he can ask themto use it on the guest mode. and we open a full incognitosession of chrome

for your friend. everything. in fact, it isthe most private mode today i've seen on any computers. your friend can use the devicein the guest mode. everything he doesin this mode is private. once he closesand exits guest mode, it's wiped out. i can't see what he has done,

and he had no accessto any of my data. we call this the "friendslet friends log in" feature. so we have made it, again,really-- by deliveringnothing but the web, we've made it very,very easy for you to shareyour computers. so far, walking throughthese use cases, it's very obviousconnectivity is an integral partof this experience.

but we realize you won'tbe connected all the time. so we want to show youhow that use case looks like. so let's imagine kan is goingback from mountain view. he lives in new york, and so he's going backto new york on a trip, uh, back home, and he's reachedthe airport. luckily, he has wi-fi. so he starts workingon google docs.

so he's gonna go aheadand create a document for work which is an importantdocument he's working on. then he realizes it's timefor him to board the plane. unfortunately,he's not on virgin, airtran, or delta. because if you wenton one of those airlines, you get free wi-fi sponsoredby google chrome. but he's ona different airline. and so he doesn'thave free wi-fi.

so he's within the--within the plane. not a problem, right? so he can continueworking on google docs. let's--we just disconnectedthe connectivity. we can even show it to youby going to google.com. the device is no longerconnected. the device is offline. you can go backto google docs and continueworking on the document.

not a problem. you can keepworking on it. google docsis an application i love. it's amazinglycollaborative. the next timehe gets connectivity, not only willhis changes get seen, other people could be workingon the document at the same time, and they will allget seen.

so the google docs teamis working on this feature to make it work offline. they'll havemore details today, but it's an upcoming featureof google docs, which i think reallyhelps complete the story. so you can continueto be productive, even whenyou're not connected. but, you know, you don'talways want to work. you want to have funat times.

so let's assume kanon the plane gets bored. he can go backto the web store. and again, a whole set of appson the chrome web store will work offline. for example, let's go aheadand click on a game. "entanglement." it tells himit's offline. but he can continueplaying the game. because using html5 offline,

they've cached the gamelocally on the machine. so it's the kind of gamein which it's very difficult. uh, you really shouldtry playing it. but he cancontinue doing it without anywi-fi connectivity. we also want to show youwhat else you can do. you can read news. earlier, new york times showed how their apps works offline.

they're in the processof completing it. we'll go aheadand show it to you again. you're not connected. you can click, and you willbe with the new york times. so...we havemade it possible for you to use this device even if you're not an--if you don't have connectivity. having said that, we realizein today's modern web, we really needto be connected.

what does it mean in today'sworld of twitter, real time updates,social networking, constant email,constant news. i really think computersaren't that useful when you're not connected. so given this isa cloud computing device, we've put in a lot of workto make sure users alwayshave the option. always have the optionto stay connected

with the chrome notebook. we'll show you how it works. so kan has landed in new york. landed safely in new york. and he's on a taxi cabride home. so obviously he hasno connectivity. but he wantsto plan dinner. what he can do,he can go ahead and enablecellular connectivity.

as you can see,he's doing that right now. every chrome notebookwill ship will built-indata connectivity. you can switch seamlessly between wi-fiand cellular. so we're gonna showthat he's back on connectivity. you can seeon the top of the icon he's actuallyusing it on 3g. it works really wellin 3g.

and we can--as lt rolls along, we are very excitedabout that as well. so you have connectivityfully built in. let's go aheadand do a query. maybe he wantsto plan dinner. and it turns out he heardsomething about spaghetti tacos. and he's really excitedat having that for dinner. the point here is it works.

we are doing this in 3g. we can even showother use cases. so he found a recipe.he can go ahead and print from his taxicab,without any printer drivers on his machine. no printer drivers. using google cloud print, he can print on any deviceconnected to his network. and so he's gonna go aheadand print it

so that it's ready for himat his home, and it'll get printed. as you can see,it's printing out right now, and that's recipefor kan's dinner. so the thingthat you've done-- google cloud print, by the way,is in beta, and it'll be rolling outshortly as well. there you go, kan. liu: thanks.

pichai: so going backto connectivity, how did we do this? so i want to give you details on how chrome osis connected. so let's go backto the slides. we have partnered withthe leading wireless carrier in the united states, verizon wireless, to offer seamless,built-in connectivity

in every chrome notebook. the plan is very unique. verizon has workedwith us closely to make sure the customer is at the centerof this experience. you have no contracts,no commitments. when you get a chromenotebook, ever user has 100 megsof free data every month for two years.

liu: and it's clicked. pichai: all...all... all you need to dois go ahead and activate it. the activation processtakes about five minutes. we are working very closelywith verizon to make that even simpler. it's a fully self-drivenactivation process. again, not commitments,no contracts, et cetera.

you pay for onlywhat you need. a unique part of the planis you can just get a day pass. any time you want,if you're-- about 100 megs. you can get a day passfor $9.99, and you get unlimited datafor a day. or you canbuy data in chunks. you can buy one gigabyteat a time, and you keepgoing that way.

again, the plans aren'trecurring automatically, just becauseyou buy it once. so it's a reallycustomer-friendly plan, built with customer in mind. you pay for what you use. i've been using my deviceon verizon network. that's what we demoedit to you here. it works amazingly well.the web is really usable. so we're very excited,given the nature of this device.

we will give you the optionto use it offline. but more importantly,as users, as you travel around, you know, we have built in a gobi world mode--uh,modem from qualcomm, which powers all of this. so we've enabledinternational options as well. so users can move around and always be connectedwith the device.

the next areaon chrome os was, we've talked aboutspeed and simplicity. just like with chrome, security is a hugearea of focus for chrome os. just want to take a minuteand talk to you about how today's pcs workfrom a security standpoint. the model is very,very simple. you, as a user,are responsible

for keepingyour computer secure. it is--the onus is on you. you have to make sure your computeris up to date. in the case of chrome,i talked about keeping the browserup to date. but in the case ofthe operating system on your pc, you have to make sureevery single application on your pc is up to date.

on top of it,you have to make sure your entire operatingsystem is up to date, otherwise, you canget compromise, and it happens every day. users have to decidewhat files they can install. they get thesesecurity warnings, which says, "do you wantto trust and install this executable?" data shows again and again,

the single biggest securitythreat on computers is between the keyboardand the seat. it's the users.we are busy. we keep doing other things. we click wrong once-- click "yes" wrongly once, you've compromisedyour machine. so the onus of securityon pcs today is on the user.

we think this canbe very, very different. and that's what the chrome ossecurity is all about. again, let's go back to thedefense in depth strategy. so we have the castle,which is chrome. we already had that. so you're browsingwithin chrome. you getall of chrome's updates. you get chrome sandboxing. but you've added severaladditional layers in chrome os.

first of all,the entire operating system will be automaticallyupdated for users. you never, ever dealwith the operating system or any applications. all your applicationsin your app store, your operating system,will be seamlessly updated, keeping the machinevery secure. we've added additionalsandboxing beyond the browser at an operating system level.

so if malwareescapes the browser. we keep containing itin another security boundary, so that is a huge protection. the third areawhich i'm excited by is, by default,all user data in chrome os, by default,is encrypted. heavily encrypted. which is why tomorrowi can close my machine, hand it to another user.

i don't needto worry about it. the data is encryptedby default. finally, an area which isan amazing computer science... innovation,which i want to talk about, is verified boot. this idea has been aroundfor a while. uh, you know, we hopeto be the first consumer operating system which ever shipsverified boot.

what verified bootdoes is, you take the core, initial partof the operating system-- the core, initial part-- and you put iton your device in what we callread-only firmware. you put it in a partof the device which no software-- no software canmodify or alter it. unless you physicallyget access to the device,

swap out that component, you cannot alter or modifythat core, initial partof the operating system. so we always knowthat is safe. and every timewhen you boot chrome os, we use that safe partto cryptographically, digitally checkevery other component of the operating system to make sure it hasn'tbeen modified or altered.

if you detect any changes, any changes, we keep a knowngood backup copy to which we can revert. or we can warn the user. it is very, very hardto compromise this layer. the combinationof all these layers, you know,we are very confident that when we shipchrome notebooks

it will be the most secureconsumer operating system that has ever beenshipped to users. so security is an integral partof this experience. so far, we have been talking about chrome os experiencefor consumers, but a natural partof the security story lends itself very wellto businesses as well. in fact, while we announcedthe project for consumers, we were positively surprised

by the extent to which ciosshowed interest in chrome os. we had a lot of incoming callsfrom cios. and whilewe intuitively understood the value propositionof chrome os to businesses, it was greatto hear this validated from their own words. so there are three main thingswhich most cios identify as what is greatabout chrome os for businesses. the first is the securitybenefits i talked about.

countless hours,countless hours are spent within their enterprise keeping their systemsafe and secure. the second area is simplicity. if you look at the amountof administration-- in fact, we talk to sysadminsall the time. they're very frustrated by the amount of timethey have to spend on tasks like installingnew software,

making sure the latest versionis updated, et cetera. they want to instead spend it onhigher-value added activities, like what applications theycan deploy in the enterprise, not worry about installingand updating software. huge opportunity there. the third area,we don't even need to spend time with cios on this. the total cost of ownershipof our model, this is what they have today,

is a couple of ordersof magnitude different. so the delta is so huge, we've actually been inundated with, you know,with interest from enterprise, from cios. in fact, one of the leadingenterprise solutions vendors, citrix systems, they actually today workwith a lot of companies. they work with cios today.

cios suggested--givenwhat you're trying to do and given what chrome osis trying to do-- why don't you work together to make surewe can also access important productivityapplications directly from chrome notebooks? to show you how that works, i'm gonna invite gordon payne, who's the svpof citrix systems.

payne:all right, thanks, sundar. and we're gonnahave brad pedersen, our chief demonstration officerfrom citrix join me on stage here as well. we are absolutely excited to be working with googleon chrome and chrome os, and we're excitedabout the partnership. the best thingabout this partnership that sundar just mentioned

is it is absolutelycustomer driven. these are ciosand organizations where google has been outtalking with the organizations, and they suggested that weshould partner together. so why is that? well, citrix is deployedwidely in organizations. we've spent the last10 or 15 years taking applicationsoff of pcs, moving themto the data center,

running them safely,securely in the data center, and delivering themas a service. by the way,like everything is on the web. we just do itinside of organizations, for workersinside the organization and for remote access as well. so with that centralization and delivery of enterprise and business applicationsas a service,

this is a natural partnership with chrome osand chrome notebooks. as an example, we have approximately 250,000customers around the world centralizing and deliveringtheir applications within their organization. this is every kind of business. banks, retail, hospitals, government, manufacturing.

and they may have 200--250,000 employees, or they may have 50 employees. so very large and very small, and very broadly deployed. so we've been off doing thisand centralizing applications, delivering them as a service. now, the way our users getaccess to those applications is something calledcitrix receiver. citrix receiver works on pcs,on macs,

on just about every tableton the planet. we call ourselvestablets "r" us these days. every smartphone. you can goto the android market, download citrix receiver and have it runon your android phone, and if your companyhas citrix, you can get accessto all of your applications in your organizationthrough citrix receiver.

so we've been workingwith the engineering teams in google to makecitrix receiver work very wellwith chrome os, and if we can moveto the demo... what you see hereis the log-in screen for citrix receiver. so you've got chrome os, you pop the browser,you hit this tab, and whether you'rein the company or remote,

you can log inand get your applications. so, brad, can you give usa bit of a tour? pedersen:i will do just that. so here i'm gonna go aheadand click on "log in." and this brings me to myhome page for citrix receiver. so these arethe enterprise applications that i use day in and day out. just a couple. two, three hereas an example.

if i click on the firstproductivity application that you see there, you might be familiar with, it's gonna open it up. it's gonna run rightin front of me here, and it's gonna appear as thoughit's here in front of me. in fact,it's very interactive when i connect in hereand start changing values in the spreadsheet.

payne: okay, so hold on. let's just be clear so peoplecan understand what's going on. we're accessing excelin chrome, but excel is actually running onthe server in the data center, the private cloud of the companyin their own data center. so it's safe, secure,runs in the data center, and did you seehow fast it launched? excel doesn't launch that fastjust on any--a pc, right? so it's fast.pedersen: yeah.

payne: and now you'rein the environment. it is fast and responsive. even thoughit's in the data center, all of the experiencesare right here. pedersen: that's right. and the nice partabout this is, this is a spreadsheet that i wasworking on earlier in the day, so i come upto another device like this, connect in, and it's leftwhere i left off last.

now, in additionto spreadsheets, let's look at some of theseother applications we saw here, more financial-basedapplications like sap. so you're gonna find sapin enterprises around the world. clearly a clientserver-based application. connect in, gets youto the log on prompt. you can goright inside sap and-- payne: so just on sap, every company's financialsystem, their supply chain,

customer relationshipmanagement running on sap. now, after you've seen poppit, i don't think thisis one of those things that we want to go inand demonstrate, so you've got somethingthat's a little cooler? pedersen: now,this is a cad/cam application. so there's a lotof data involved here. solid works. come up into thislittle sea-doo design

and, you know,decide whether you want to go intoshaded form or not, or pop a perspectiveon here. and again, complex, heavy,data-rich experience here. we're all runningin the data center, sent to me here. now, i'm sitting hereworking away on all these different tabsthat i brought up, so i've got excel, and i canstill crank away in there,

pop into sap and stillgo into solid works cad/cam. payne:so multiple applications all runningin the data center, and you can movefrom device to device, access them,never shut them down, or shut them down if you want. what if i want more apps? 'cause three is never enough. we can go into theenterprise apps location here

with citrix receiver. so this represents here, and if i go over to the sideand scroll down, all the applicationsinside the enterprise. so you can imaginecompanies around the world with hundredsif not thousands of applicationsthat are made available to their employees alreadywith citrix. well, now you cancome in with receiver

and go and access those. if i click on sapin the search space, it's gonna show methat the sap enterprise portal is an appthat i've already added. i just showed you that.i'm using that. payne: boy,a search-centric interface. isn't that a surprise? pedersen: yes. now, here i've got additionalsap applications

that i can pick, but i can also go inand grab some others that i don't have yet,like hyperion. so search for that, graba few hyperion applications, click on "add." i can add thoseinto my home space within the browser here,and now they are. if i go aheadand launch one of those, it opens right up.

well, there you go. i hate it whenmy parent is invalid. it launches, uh,the application, and away we go. all right. it should. now, as it does--it launches itin the background, we're gonna seethe rest of our applications are still open, and wecan continue to work with those across the tabs here, and, again,very interactive data.

payne: can you just go backto the store, brad? so we have multipleapplications running. we have the store. you can add application. you see the user experience is very similarto the google web store. this is a private storein the organization. so nice and simpleand consistent for users, from the public web

and also withprivate cloud implementations. very, very cool. so for our users, what you saw inthe demonstration here was accessing applications,launching applications, getting more applications,running applications. great and simple for our users, and these applicationsare already in the enterprise, so you bring ina chrome notebook,

and you'll have immediate access to all of the enterpriseapplications as well. we're working on thisjointly with google. we expect to introduce itin the first half of next year to enable all of our customers to be able to adoptchrome os and notebooks within the organization. so back to sundar's pointas the introduction here, what we're doingwith all of this

is taking all of theapplications off of machines into the data center, so you have your appsand data in the data center that's secure. the next thing is it'sunbelievably simple to use. it's simple, and also it's a little bit fun. imagine thatin enterprise applications. and, last but not least, really easy to managethe endpoint devices

and all of the thingsthat are in the data center. so you know that we're goingto reduce the cost of managing applications. and that's a beautiful thing. so, with that,i'll turn it back to sundar to complete the story. pichai: so that reallyhelps complete the story, and make it much moreattractive for businesses. so let's go to recapwhat we have shown you

on chrome os. by building an experiencewhich is nothing but the web, we can make it instant. instant for you to set up, boot, and get on the weball the time. we deliver the sameexperience everywhere, independentof the device you use. extremely simple to share. seamless sharingwith friends and family.

it's always connected. you can use it offline, but we give users the option to be always connected with built in connectivityfrom verizon, any time, anywhere. security is built infrom the ground up. the final pointi want to add is, if you remember the day,

the first day when you goand buy a brand-new, shiny pc, feels really good that day. a month later,it's gotten a bit slower. a year later, it's actuallya lot slower. you have a lot of applicationsslowing it down. it used to takemaybe 30 seconds to boot up, but now it takesa minute to boot up. computers get slow over time. we want to deliver a experiencewhich is the opposite.

i've been using achrome notebook for six months, and the computer actuallygets better over time. the reason is,just like chrome, we have a new version of the operating systemevery few weeks, and we automaticallyupdate you, so you don't need to-- it's very hardin today's pc to go and buy a new versionof the operating system

and update your machineto that version. so we wantto deliver this experience where the computerforever feels new. so that is whatthe product is. so let's talk aboutwhere we are now. so it's meant to simulatea work in progress. we started working on itin earnest about a year ago. amazing progress,but we aren't fully done yet. the cloud print examplei showed you works,

but it is in a beta stage. we need to get it to stable. these devices have usb ports. we expect peopleto plug in cameras. we exactly know whatwe need to do there. we haven't quitedone the work yet. we need to tuneperformance more so that it is reallychrome fast end to end, across the device.

and finally,there are bugs, just like you would findbeta software. so we realizewe have some time left to go. let me first tell youwhat is coming from partners in retail. we're very excited to announce that we're working with two ofthe leading oems in the world. acer is one of the leadingpc manufacturers in the world, and samsungis one of the leading

consumer electronics vendorsin the world. we're working with them closely,along with intel-- these will be poweredby intel chips-- to deliver chrome notebooksin the hands of consumers in the mid of 2011. there are many other oemswho are working on it, and they will followwith various devices and form factors after that. so that's what'scoming down the line,

and we are very,very excited by it. having said that, i've beenliving on this device internally for six monthsas my primary device. thousands of googlers-- thousands of googlersare actually using this as their main computer. uh, we aretesting it internally. so given this isa open source project and we are working withcommunity and partners,

we actually wantedto have a program by which we could ship these devices-- a few of thesedevices externally, so that real users can test outand give us feedback. so i'm very, very excited to announce that todaywe are introducing the chrome os pilot program. so the program is intendedfor early adopters, users who are usedto using beta software,

to use itand give us feedback. let me give you detailson the pilot program. first let me show the device. so this is the devicewhich we are gonna use for the pilot program. we call it cr-48. uh, cr stands for chromium. there are manyisotopes of chromium, but after a day's debate amongstthe engineers at google,

they figured 48is the isotope they want to namethis device at. it is--as you can see, it's completely unbranded. it's available in any coloras long as it's black. there are no brands,no stickers. the hardware existsonly to test the software. having said that, there areattributes of this device which we hope to seein our partner hardware as well,

so we'll give you someof the high-level specs. first of all,it has a 12.1-inch display. really optimized. it's a high-resolution display,optimized for the battery. it's a full-size keyboard. there's no shrinkin the keyboard, so that it's really easyto use for hours at a time. a huge, oversized touch pad. clickable touch pad.

we have 3g built in. it has a fast,dual-band wi-fi. 802.11n bothinbound and outbound, so it's very fast. it has overeight hours of active use. i pretty much use it all day without needingto carry a charger, and well over a weekof standby time. with web cam built in.

given this is for the web, we've made a fewchanges as well. there are no caps-lock keys. we are optimistic it'll improvethe quality of comments all over the web. [laughter, applause] there are nofunction keys as well. my momstill hasn't figured out what to dowith the function keys.

there are no hard drives,no spinning discs. we occasionally drop theseto test it out. there's more than enoughgigabytes you need, but there are no hard drives. and finally,jail-breaking mode is a built-in featureof the product. so, as developers, you can flip the device,take out the battery, flip a switch.

you can do whatever you want. you can install anotheroperating system too. it's fully availablefor you to break into. so that's ourreference hardware, cr-48. so let me talk about howwe're going to distribute it in the pilot program. first it's businesses. we mention how cioshave been very interested in deploying this.

all the partners mentionedon this slide are going to be deployingpilot programs of chrome notebooks,of cr-48s. so there are many names here. there are companieslike meadwestvaco, which is based in chicago. there, people fromtheir it teams actually had chromium osrunning on their machines before we evenapproached them.

actually,they approached us. american airlines seized usas an ideal candidate for remote reservation agents. all they dois live within a browser while they handlereservations. in fact, we've had so muchinterest from call centers. there are call centerswhich have 3,000 employees who spend their entire dayliving within the browser, and they runcomplex pcs today,

which are insecure, and it'svery costly to administer. virgin america. while they'regonna start small for certain portionsof their organization, their cio sees itas a candidate for the entire company. they think this could workfor their entire company. so that's an opportunityas well. one final namei would like to call out

is department of defense, who knows a thing or twoabout security. they are interestedin deploying it in some of their affiliatedorganizations as well. uh, and they told uswe can tell you what thoseorganizations there. so that's how we're gonnagive it to businesses. let's talk about the pilotprogram for consumers. as i'm speaking today,

in the new tab page of chrome,for a few users, there'll be an offerto join the pilot program. they will see it up hereon their screens. they can click it, and if they're interested,they can apply for it, and we will ship thema chrome notebook device. so that's one way to get it. we also ran, uh,on the facebook fan page, we have over4.3 million followers.

we ran a promotioncouple days ago announcing a stickerfor your chrome laptop, and there was a quiz. if you did that quizand you got selected, you'll get a sticker. but it turns out it'll be ona actual chrome notebook being shipped to youright now. there's more. you can go to youtube.

you can go toyoutube.com/googlechrome, and can submit a video as to why you would makean ideal candidate for this chrome notebook. we are looking for peoplewho understand what we're doing, can help us testand give feedback, so we'll be selecting usersfrom there as well. for those of youin the audience, hopefully in the nextfew minutes,

there should be an emailin your inbox, and if you click thatand give us an address, we will ship a chrome notebook to everyonein this room as well. for everyone else, for those who are watchingon the web cast, you can come to this url-- google.com/chromenotebook, and there is an application.

there's a link there which is"apply for the pilot program." you can click thereand apply for the pilot program. we have limitednumber of devices, and we're really lookingto get it to the right users. at this point,i want to invite a special guest on stage. most of you know ericas the ceo of google. i've worked with ericfor over six years now. in all the meetingsi've had with him,

i have known him firstand foremost as a computer scientistand a deep technologist who has pioneereda lot of the work in cloud computing we aretalking about here. every time we talk about,he wants to talk about the web platform,where it is going, what the next setof evolutions are. and so i'm very excitedto have him here to share a few wordswith us.

schmidt: thank you. thanks, everybody. my congratulationsto sundar, linus, and the whole team. it's obviously an amazing setof product announcements. we're really part of a journeyof cloud computing. and this journey can be seenboth in a historical context in terms of also what we think'sgoing to happen in the next many decades--

that cloud computingwill sort of essentially define computingas we all know it. i work at google primarilybecause google is one of a handfulof companies that can do real computer scienceat scale and that we are able to actuallybuild platforms of the kind of complexity that the simplicity that you'veseen now can generate. in other words,these complex systems,

when properly built,produce these extraordinarily elegant and simple solutions. now, why is this so hard? okay, well, i probably haveas good a story as any. in 1983, i was partof a team at sun that was very proud to announcethe 3m machines. the "ms" by--were one megapixel, one megahertz,and one megabit. right.do the math, guys.

and as part of that,we introduced a diskless computer, because disks in your clientwere such a problem. so this is not a new concept. don't be confused. there's not--there arevery few new ideas in computer science. the last really new one,by the way, was public key encryptionin 1975.

somehow we're alwaysbringing them back, because we want a-- either we loved themor because they were right and we couldn't implement them. so why is this one so difficult? well, we did thatfor a while. we had all the it stuff. then the web was invented and the web is not reallycloud computing.

the web is reallyan information resource of enormous impact. and we all understandwhat the web has done to society,to our industry, to all of us as individuals,and we'll forever be grateful to tim berners-leeand the team that made that happen. and, in fact, in the firstcycle here in 1995-- remember the netscape ipo,

the java announcementand all of that. ultimately leading, in 1997,to an announcement by oracle and myself and a whole bunchof other people who were heavily involved, of a product calledthe network computer. exactly what we'retalking about today. read the language. use your favoritesearch engine and look at what i said.

so why did it fail?right? why should you believe us now? well, we were right thenand we were wrong then. we were right thatthe underlying problems-- that computing had evolved, the client server,the complexity, the costs and so forth--really were a problem. but we were wrongin understanding how complex and subtlethe problems were.

and, of course, we werein the middle of the bubble and god knows however elsewe were distracted and so forth and so on. it was all sortof an amazing time. but when i think back hard, it was 'cause we couldn't buildgreat applications on the web technologiesof the time. we could build informationresources. you know, you could read thingsand do things and so forth,

but you couldn't buildweb applications that were at the scaleand power of the then-existing desktopapplications, which at the time were oleand win32 and various mac apisand so forth and so on. so what did it take? well, first thingis it took time. moore's law is a factorof 1,000 in 15 years. so 13 years ago--15 years ago versus today,

we have 1,000 times fasternetworks, cpus, screens. just literallymore horsepower at the networkingand disk level. the disks are thatmuch faster. the network is more reliableand so forth and so on. there was a technology builtin 2003-2004 which came--it was calledasynchronous javascript xml-- abbreviated as ajax--which built the first

interesting web apps. gmail, for example,was either the first or one of the early first ajaxapplications. and all of a suddenpeople said, "you know, this web thingis actually kind of useful. "i can write some prettyinteresting applications. they can update themselvesand so forth and so on." and then a general technologynow known as lamp, which stands for linux,apache, mysql, php,

perl, and pythonand various other ps, evolved as a platformfor the back end. so all of a suddenyou had a client and you had a back endthat were powerful enough that a new programming model--which is indeed what these thingsare built around-- where people insteadof building these large monolithic piecesof programs, they would take snippetsof code--

objects, if you will--and they would aggregate them together in languageslike java and javascript, which sort of then cameto dominate the middle period. now, why am i telling youall of this? because it took us allof this work to get to the point wherea modern browser could emergein the form of chrome. chrome, of course,now is a huge success that we've had--[mutters]

it was also interestingwhen larry and sergey-- of course, larry and sergeyhave always been ahead of me on these things. when i first joinedthe company, larry and sergey absolutelywanted to be in the browser business andthe operating system business and i absolutely was notinterested in being in either. and i said, "no." and i blocked very, very--i worked very, very hard.

they sneakily hireda number of people who were very, very cleverto work on firefox browser, which we helped fund throughan advertising deal, which has been amazinglysuccessful, and ultimatelythat core team ultimately was able to build thisphenomenal browser called chrome,which finally broke through the architectural frameworksthat people had with respectto security and speed,

which we've highlightedso now. we've gone froma point where we had unreliable--reliable disksand unreliable networks to a world where wehave reliable networks and the absence of a diskor an unreliable disk or we don't really careabout the disk. architecturally,that's a huge change for the way peoplethink about applications. and what i likein particular about this

is that you havea series now-- you have this sort ofwhole industry working on a setof platforms that set up, in my view,real success going forward. let's review. the first is the adoptionof html5. if you haven't heard enoughabout html5 this morning, go spend some more timereading about it. it is now finally possibleto build the powerful apps

that you take for grantedon a pc or a macintosh with the graphicsand so forth and so on. it's finally possibleto build them on top of a browser platform. and we showed them overand over and over again. furthermore, every vendorin the industry-- google and, of course,all of our competitors and everybody else--has announced an html5 strategy. so it's not just usand it really is a standard.

even microsoft has announcedits success, which is always exciting. with chrome os,we have the development of a viable third choice in real operating systemsin the desktop. there's just not beenan alternative that took advantageof cloud computing, and now we finally have aproduct which is strong enough, technical enough,scalable enough,

and fast enoughthat you can build actual powerful platformson it. it's different. not the sameand it's different in ways that matter if youbelieve in cloud computing. and, of course, you also have,you know, solutions like citrixto help you deal with legacy architectures,existing it architectures and all of that.

so my message here-- what i want you to thinkabout this-- is think of thisas a journey. think of this as somethingthat we've been talking about for a very, very long time. that our instinctswere right 10 years agoor 20 years ago, but we didn't havethe tools of technology and that, in my view--and i hope

when you get our product thatwe're gonna send you as soon as we can--when you play with it and hopefullyuse it every day as many peopleat google are-- you'll realizeit does in fact work. you really can build everythingthat you used to have to sort of mix and match andso forth and take advantage. why do i think this strategy'sgoing to work well? a lot becauseof mobile computing.

the existing architecturesnear the it level and so forth really weren't builtfor the kind of uses and interactionand interchange that goes on among mobile appsand the new platforms. so i think there's everyreason to believe that when you go backand you look in history, not only is this the right timeto build these products, but because they workand they work at scale, they'll be very,very successful.

so again, thank you so much. i know you've been hereall morning and i hope you enjoythe rest of the show. take care.thanks. thanks, sundar. pichai: thanks, eric. i've been personallyon this journey of cloud computingfor a while, but it's very clear erichas been at this

longer than most of usin this room. so great to hear from him. so let's recap as to whatall we talked about. so we announcedour user base of chrome. seen tremendous adoption. we've grown 300% this year. we are at 120 millionactive users. a very conservative count. we have a whole slew of featurescoming up in chrome

focused on speed. with chrome instant beingvery exciting, all those featureswill be rolling out in the next few weeks. chrome web store,which was the second thing we talked about,is ready to use today. you can go togoogle.com/chromewebstore. install apps. it'll be rolling outlater today.

and, finally, the chrome ospilot program. we will be shippingthese devices to users who apply and are eligiblefor the pilot program, including all of youin this room. and hopefully you geta chance to use it, try it out, and enjoy whatnothing but the web looks like.